bada’s main goal is not to compete with other existing smartphone platforms.

Instead, bada
will turn Samsung’s conventional customers into smartphone users by providing cost-
effective smartphones. This means that bada will open and extend a new smartphone market,
which does not exist in the current mobile market.

To help customers and developers, bada provides well-made ecosystem support. Samsung
bada provides an application store, developer support systems with useful information, and a
developer-friendly certification process.
Samsung bada has three categories of UI elements to build highly interactive and engaging
applications: Common UI elements, adaptive UI elements, and advanced interaction UI
elements. These provide rich UI controls, mapping capabilities, web integration, and Flash™.
It is also possible to automatically convert UI sizes between WVGA and WQVGA. Multi-
touch, vibration, motion, sensors, and face recognition are just a few of the other advanced
tools available to
바다는 고급사양부터 대중적인 단말기까지 다양한 제품에 적용이 가능하도록
구성돼 스마트폰 대중화에 기여할 전망이다. 특히 가격경쟁력이 높은 대중형
스마트폰시장이 급속도로 확대될 전망이기 때문에 바다 플랫폼은 애플리케이션
제작자들에게도 새로운 비즈니스 기회를 제공할 것이다.