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    Phase Job: Department Contact Person

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    Anamika Batra
    The document outlines the phases and tasks for launching a new product. It includes conducting research like need identification, category analysis and consumer profiling before launch. It then details the tasks required to get the product ready such as procurement, manufacturing, and packaging design. Finally, it discusses the post-launch coordination needed for customer classification, trade support, merchandising and logistics with various departments. Key deadlines for completing tasks are provided.

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    Phase Job: Department Contact Person

    Uploaded by

    Anamika Batra
    25 views9 pages
    The document outlines the phases and tasks for launching a new product. It includes conducting research like need identification, category analysis and consumer profiling before launch. It then details the tasks required to get the product ready such as procurement, manufacturing, and packaging design. Finally, it discusses the post-launch coordination needed for customer classification, trade support, merchandising and logistics with various departments. Key deadlines for completing tasks are provided.

    Original Description:

    NPD

    Original Title

    Prod Launch

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    The document outlines the phases and tasks for launching a new product. It includes conducting research like need identification, category analysis and consumer profiling before launch. It then details the tasks required to get the product ready such as procurement, manufacturing, and packaging design. Finally, it discusses the post-launch coordination needed for customer classification, trade support, merchandising and logistics with various departments. Key deadlines for completing tasks are provided.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    25 views9 pages

    Phase Job: Department Contact Person

    Uploaded by

    Anamika Batra
    The document outlines the phases and tasks for launching a new product. It includes conducting research like need identification, category analysis and consumer profiling before launch. It then details the tasks required to get the product ready such as procurement, manufacturing, and packaging design. Finally, it discusses the post-launch coordination needed for customer classification, trade support, merchandising and logistics with various departments. Key deadlines for completing tasks are provided.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    of 9

    Phase Job

    Need Gap Analysis


    Pre-Poduct Launch Research Category/ Competitor Analysis
    4 Ps
    Communication ( Consumer Research)
    Packaging
    To Get Product Ready
    Procurement
    Manufacturing
    Customer Classification
    Consumer
    After Product Ready
    Trade Support
    Logistics

    In-Coordination With:

    Department Contact Person


    Consumer Research Agency
    RQI
    Agency (Artwork)
    Procurement
    Logistics
    Manufacturing
    Sales
    Deadline
    Note:
    28th Oct '10 Assumed already done

    12th Nov '10

    15th Nov '10


    Task

    Need Gap Analysis

    Category Analysis

    Competitor Analyis

    Consumer Profile

    4 Ps
    Task Deadline
    What is the need of the consumer?
    Why are we introducing this product?
    How does it satisfy the need?
    Growth in the past
    Major players
    Current market scenario
    Trends
    Future potential
    Customer Segmentation
    SKU
    Flavours
    MRP
    Trade promotions
    Media presence
    Mode of Display 28th Oct '10
    Dsiplay Activities
    Type of outlets present in
    Qty present in each outlet
    Type of packaging
    Turnover / volumes
    Channel used
    Value Proposition
    Increase recruitment & frequency of consumption
    Usage pattern
    Profile
    Preferences: Size, Flavors, Design
    Product
    Price
    Place
    Promotion
    Task

    Target Group
    Consumer Prduct/Health Benefit
    Research Consumer Needs
    "1 Takeaway"
    Primary: Artwork
    Design/ Dimensions
    Material
    SKU
    Name/Price/Flavours
    Nutritional table
    Packaging Labelling mandatory requirements
    Communication
    Secondary: CFC
    Dimensions
    Material
    Mandatory requirements - Batch No. etc
    Details to be put on the CFC
    Material
    Procurement
    Quantity
    Whose responsibility
    Manufacturing
    Deadline
    In-Coordination
    Deadline
    With

    Agency 8th Nov '10

    RQI; Marketing;
    12th Nov '10
    Agnecy;

    Logistics; Marketing 12th Nov '10

    Manufacturing;
    12th Nov '10
    Marketing
    Task

    Customer Classification
    (Billing/Placement)

    Trade Support

    Consumer

    Merchandising
    Task

    Town
    Channel
    RDS
    O\Ls
    Margins
    Launch Incentives
    Sampling: Customer; Consumer
    Preference Over Competitor
    Offtake difference based on category placement
    POPs
    Design
    Quantity
    Types - Posters, Shelf Strip, Baskets
    RDS wise - Allocation
    Display
    DRS: Shelf space/ Visibility
    Hanging net baskets/ Fixed on the wall shelves/Ladis/Standing shelves
    Where in the store to be placed
    In-Coordination
    Deadline
    With

    15th Nov '10

    Sales; Marketing 15th Nov '10

    15th Nov '10

    15th Nov '10

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