Grapes Marketing

KPI Report
Final Report for Grapes
Season 2010

 Horticulture Department
Section: Grapes
Table of Content
1. Weekly Delivery and Avg. Price
2. Comparison Weekly Del 2010/2009
3. Variety Quantities and Avg. Prices
4. Comparison Variety Quan. and Avg. Prices
2010/2009
5. Area wise Quantities and Avg. Prices
6. Comparison Area wise Quan. and Avg.
Prices 2010/2009
Weekly Delivery and Avg Price
Delivered
No Date Avg./K.g
weight( K.G)
1 20-28 May 32,727 5.02
2 29-4 June 81,307 4.72
3 5-11 June 126,407 3.55
4 12-18 June 111,543 3.84
5 19-25 June 117,385 2.92
6 26-2 July 133,080 2.63
7 3-9 July 63,169 2.88
8 10-16 July 111,397 2.69
9 17-23 July 86,312 2.86
10 24-31 July 53,390 2.95
11 1-6 Aug 46,732 2.77
12 7-13 Aug 52,495 3.11
13 14-20 Aug 82,350 2.96
14 21 Aug -2 Sep 33,869 2.31
Total 1,132,163 3.25
Weekly Delivered weight chart

Delivered weight( K.G)

140,000 133,080
126,407

117,385
120,000 111,543 111,397

100,000
86,312
81,307 82,350

80,000
63,169

60,000 53,390 52,495

46,732

40,000 32,727 33,869

20,000

0
 Weekly Avg. Price chart

Avg./K.g
6

5.02

5 4.72

3.84
4
3.55

3.11 Avg./K.g
2.92 2.95 2.96
2.88 2.86
3 2.77
2.63 2.69

2.31

0
Weekly Delivery 2010 and 2009
Delivered Delivered
No Date Date
weight( K.G) weight( K.G)

1 20-28 May 32,727    

2 29-4 June 30 May -5 June
81,307 36,709
3 5-11 June 6-12 June
126,407 172,653
4 12-18 June 13-19 June
111,543 172,677
5 19-25 June 20-26 June
117,385 207,374
6 26-2 July 27 June-3 July
133,080 147,495
7 3-9 July 63,169 4-10 July 168,864
8 10-16 July 11-17 July
111,397 127,107
9 17-23 July 18-24 July
86,312 76,998
10 24-30 July 25-31 July
53,390 119,900
11 31Jul -6 Aug 1-7 Aug
46,732 32,363
12 7-13 Aug 8-14 Aug
52,495 19,000
13 14-20 Aug 15-21 Aug
82,350 50,317
14 21 Aug -2 Sep 22-28 Aug
33,869 12,448
  Total 1,132,163   1,343,905
 Weekly Delivery 2010 and 2009
250,000

207,374

200,000

172,653 172,677
168,864

147,495
150,000
133,080
126,407 127,107
119,900
117,385
111,543 111,397

100,000
86,312
81,307 82,350
76,998

63,169

53,390 52,495 50,317

50,000 46,732

36,709
32,727 32,363 33,869

19,000
12,448

0
Variety Quantities and Avg. Price

Variety weight Amount Avg./ K.g

Flame 74,773 180,971 2.42027

Superior 119,135 549,757 4.61457
Cardinal 314,264 1,098,137 3.49431

Crimson 11,849 30,085 2.53903

Red globe 316,337 928,596 2.93546

Thomson 295,804 891,970 3.01541

Total 1,132,162 3,679,516 3.25

 Variety Quantities and Avg. Price

weight Avg./ K.g

350,000 5.00 4.61
314,264 316,337
295,804
4.50
300,000
4.00
3.49
250,000
3.50
2.94 3.02
200,000 3.00
2.54
2.42
2.50
150,000 119,135
2.00
100,000 74,773
1.50

50,000 1.00
11,849
0.50
0
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Variety Quantities and Avg. Price 2010 and 2009

Variety Weight-2010 Weight-2009 Avg-2010 Avg-2009

Flame 74,773 101,126 2.42 2.49

Superior 119,135 137,594 4.61 3.38

Cardinal 314,264 472,945 3.49 3.38

Crimpson 11,849 12,836 2.54 2.38

Red globe 316,337 306,459 2.94 2.73

Thomson 295,804 308,597 3.02 2.75

Total 1,132,162 1,339,555 3.25 2.83

Variety Avg. Price 2010 and 2009

5.00

4.61
4.50

4.00

3.49
3.50 3.38 3.38

3.02
3.00 2.94
2.73 2.75
2.49 2.54
2.50 2.42 2.38 Avg-2010
Avg-2009

2.00

1.50

1.00

0.50

0.00
Flame Superior Cardinal Crimpson Red globe Thomson
Area wise Quantities and Avg. Price

Area Weight Amount Avg./ K.g

Riyadh 189,596.50 687,119.00 3.62

Dammam 79,825.00 212,992.00 2.67
Jeddah 440,759.00 1,364,103.00 3.09
Khamis 182,626.50 599,238.00 3.28
Hail 23,173.50 60,922.00 2.63
Madina 38,442.50 134,504.00 3.50
Qassim 40,558.00 168,362.00 4.15
Hadco 907.50 3,615.00 3.98
Sharbatly 136,275.00 448,661.00 3.29

Total 1,132,163 3,679,516 3.25

 Area wise Quantities Chart

Weight
500,000.00

450,000.00 440,759.00

400,000.00

350,000.00

300,000.00

250,000.00

200,000.00 189,596.50 182,626.50

150,000.00 136,275.00

100,000.00 79,825.00

50,000.00 38,442.50 40,558.00

23,173.50
907.50
0.00
Riyadh Dammam Jeddah Khamis Hail Madina Qassim Hadco Sharbatly
Area wise Avg. Price Chart

Avg./ K.g

4.5 4.15
3.98
4
3.62
3.5
3.5 3.28 3.29
3.09

3 2.67 2.63

2.5

1.5

0.5

0
Riyadh Dammam Jeddah Khamis Hail Madina Qassim Hadco Sharbatly
Area wise Quantities and Avg. Price 2010 and 2009

Area Weight-2010 Weight-2009 Avg-2010 Avg-2009

Riyadh 189,596.50 428,619.00 3.62 2.94
Dammam 79,825.00 67,647.50 2.67 3.75
Jeddah 440,759.00 324,300.00 3.09 2.35
Khamis 182,626.50 112,580.00 3.28 3.80
Hail 23,173.50 12,943.00 2.63 3.83
Madina 38,442.50 27,642.50 3.5 3.25
Qassim 40,558.00 9,838.00 4.15 6.27
Hadco 907.50 85,042.50 3.98 3.37
Export   68,361.00   2.38
Sharbatly 136,275.00 207,743.00 3.29 2.13
         
Total 1,132,163.50 1,344,716.50 3.25 2.83
1. Quality of 1.5 K.g carton is not good.
2. Need SO2 sheet and printed carry bags
for all the 4.5 K.g carton.
3. We have to develop Dammam market.
4. Colour of flame and Red globe is not
up to mark we have to resolve this.