N2 PRO

NOW YOU CAN PROJECT URSELF

ANY WHERE…………………………
“Purpose of Business is
To Create a Customer.

Customer Satisfaction is Profit.

Profit is Investment for Future.”

. . . Peter . F. Drucker
WHAT ACTUALLY IS N2 PRO

A Mobile Phone With A

Projector.
 PRODUCT FEATURES
 Common Features
3.2’’ Full Touch Screen
5.0 Megapixel Camera
8 GB Expandable Memory
100 MB Internal Memory
2.0 Bluetooth
3G, Wi-Fi, Edge/Gprs
Front Camera 1.3 Megapixel
Message Reader
Fm Radio
 Extra – Ordinary Features
Projector ( 30 cm – 70 cm Image)

 Accessories
Earphones
Car Charger
Normal Charger
USB Connector
PC Suite
Joystick
Projector Stand
Two External Speakers
 USP

 N2 PRO USP IS NOT THE PROJECTOR IT

HAS IN IT.
 BUT IT’S ABILITY OF PROJECTION EVERY
WHERE.
 TARGET AUDIENCE UNDER MARKET
SEGMENTATION

 Geographic – Country

 Demographic – Age ( 16 to 40) and

Professionals
 PRICING STRATEGIES

When no Competition:
Price of N2 PRO will be 20,000
Price – Medium and Quality – High.
 PRICE ALLOCATION

 Variable Cost per unit = Rs.10,000

 Fixed Cost = Rs.5,00,000,00
 Expected unit sales = 10,00,00

Unit Cost = Variable Cost + Fixed Cost / Unit Sales +

Advertisement Expense
= 10,000 + 500 + 2,000 = Rs. 12,500.
 Look at Break Even Chart

Revenue
Break Break Even
Even Point Volume =
Fixed Cost
Total cost
Var. Cost
Price -
Unit
Fixed Cost 5,00,000,00
Value
20,000 – 0.1
(Rs.)
2500
=2,500
Sales Volume in Units
 COMPETITOR

 Till now there are no Competitor’s in India.

 But Samsung is planning to launch it’s

Projector Mobile Phone in India.
 MARKETING STRATEGIES

Advertisement campaign to attract
Young and Professionals
.
Mass advertisement via T.V.
VIA PROJECTED HOARDINGS
 Adopt Rapid Penetration Strategy

 PRICE – LOW

 PROMOTION - HIGH
Practical Experience To People
VARIOUS PROMOTION ACTIVITIES

 ADVETISEMENT IN NEWS PAPER’S

 COMPLETE THE STORY
 FILL IN COUPON
 PLAY & WIN CONTEST
At Growth Stage – New Products
will be launched in it’s Product
Line
 PRICE FACTOR
 When Competitor’s launch there product will
cut down the price of N2 PRO.

 And also ADD New Products in it’s Product

Line within the Range of 14,000.
 FORECASTING

 No. of cell phone sold in 2009 – 130 mn

 No. of high end cell phones sold – 10 mn
 Till 2013 high end user’s will grew by 25 mn
 Plan is to Sell 1 Lac Units During One year
 DISTRIBUTION
COMPANY

DEPOT

FRANCHISE DEALER REULAR DEALER

CUSTOMER
 DISADVANTAGE OF N2 PRO

 YOU NEED TO BE IN DARK…………

 Top Of The Mind

Will test these right now

 People Want to buy –

 People Don’t Want to buy –
THANK YOU