A Perspective To Launch

Export Business from India

Made By: Sameer Vishwakarma

Data From: http://www.epch.in/moreDetails.htm
Imitation Jewelry
&
Handicrafts
Imitation Jewelry
Imitation Jewelry
Handicrafts
Handicrafts
 India Turn Over on Exports Of Imitation
Jewellery per yr
S. No. COUNTRY 2008-09 (in cr.) 2009-10 ( in cr.)
1 AUSTRALIA 2.81 3.59

2 CANADA 4.50 5.58

3 FRANCE 6.66 8.46
4 GERMANY 8.39 11.16
5 ITALY 9.10 11.85
6 JAPAN 11.43 14.04
7 NETHERLAND 4.42 5.33
 India Turn Over on Exports Of Imitation
Jewellery
S. No. COUNTRY 2008-0 (in cr.) 2009-10 (in cr.)
8 UAE 6.49 9.22
9 SWITERLAND 3.92 4.72
10 U. S. A. 66.74 79.5
11 U. K. 24.66 29.62
12 LAC 1.25 1.92
13 OTHER 57.91 60.84
COUNTRIES
Total Turn Over Per Year 208.28 cr. 245.83 cr.
Market size for imitation Jewellery in the world

as per
Indian Export Promotion Council for handicrafts
2009-2010
Major Buyers Of Imitation in the world

• USA & UK 44.39%

• Japan, Italy & Germany 15.07 %.

• UAE, France, Canada & Netherland 11.63%

Total Market of Major Buyers 71.09%

 First Major Buyers

• U.S.A 32.34%
• UK 12.05%
 Second Major Buyers

• Japan 5.71%
• Germany 4.54 %
• Italy 4.82%
 Third Major Buyers

• UAE 3.75%
• France 3.44%
• Canada 2.27 %
• Netherland 2.17 %
 Rest of the Buyers

• Switzerland 1.92%
• Australia 1.46 %
• LAC 0.78%
• Other countries 24.75%
 India Turn over on Export Handicrafts per yr

S. No COUNTRY 2008-09 (in cr.) 2009-10 (in cr.)

1 AUSTRALIA 17.36 18.36
2 CANADA 22.30 23.93
3 FRANCE 41.87 45.71
4 GERMANY 163.56 168.58
5 ITALY 58.45 62.43
6 JAPAN 73.95 76.13
 India Turn over on Export Handicrafts per yr

S. No. COUNTRY 2008-09 (in 2009-10 (in

cr.) cr.)
7 NETHERLAND 27.35 30.52
8 UAE 68.17 73.07
9 SWITERLAND 5.66 6.98
10 U. S. A. 290.36 312.33
11 U. K. 123.56 129.42
12 LAC 38.33 40.17
13 OTHER 282.83 283.67
COUNTRIES
Total Turn over per yr 1213.75 1271.30
 Market Size of Handicrafts in the world
as per

Indian Export Promotion Council for handicrafts

2009-2010
Major Buyers in the world

• U.S.A 24.57%
• Germany 13.26 %
• UK 10.18%
Second Major Buyers in the world

• Japan 5.99%
• UAE 5.75%
• Italy 4.91%
Third Major Buyers in the world

• France 3.60%
• LAC 3.16%
• Netherland 2.40 %
Rest Buyers from the world

• Canada 1.88 %
• Australia 1.44 %
• Switzerland 0.55%
• Other countries 22.31%
 Mission

To Start Export Business of Imitation Jewelry &

Handicrafts Products from India in the favor of NTH India

branch.
 Objective

Selling quality product at reasonable price to make

NTH as a brand in the world by targeting major buyers of

Imitation Jewelry Product & Handicrafts from USA UK ,

JAPAN etc .
 Key of Success

 We having export license due to which we can take a part in E.P.C.H

& fetch the buyers from other countries.

 Having contacts with Delhi NCR Production house, who manufacture

it for traders.

 As the india known for handicrafts product in the world & the big
countries like USA, UK, Europe, etc are participating in it as a buyer,
so it become easier for us to get them as a customer for company
pockets.

 Imitation Jewelry & Handicraft are in big demand in the world so no

need to hunt for the buyers.

 Minimal charges of Product cost.

 Key of Success

 Low investment.

 Don’t required own factory for it

 We already have saloon in all major cities of Japan due to which we

can display our product in the saloon from where, we can sell the
product to the saloon walk in customer.
 How to Execution the plan

Making visit to E.P.C.H Fair, in the month of FEBRUARY and

OCTOBER held in India. Which is a biggest fair of the country for
jewelry & handlooms, where we can find Large no. of buyers from the
world.

Venue
Pragati Maidan (New Delhi) Expo-Mart (Greater Noida)
 Step-I Hire a stall in the exhibition

 E.P.C.H Fair participating charges = Approx Rs 50,000/ 4 Days.

 Just before a month for participating in the Fairs, NTH has to

outsource and collect new samples from the Production house and
then NTH will ask each of their fabricators for showing their new
development and samples as well.
 Step-II

 We have to collect all the articles and samples being displayed on

stall in order for receiving new orders from the client those who
come to visit the Fair .

 In case if they like any of our sample then they take snap of it and
ask for at least 2 Pieces of the same as production samples to show
in their country.

 After receiving those Pieces they take sometimes for placing an

order. Before placing an order, the buyer inquire about the
production delivery timing and all terms and condition regarding
payment as well. Production delivery timing is always cleared by
Production house who takes care for producing the product.
 Step- III

 Then we will make costing on the bases of freight & Taxes.

 After accumulated all the charges & cost we will send the
final price to the customer.

 For safer side we will make payment term condition as partial

payment before the shipment to ready the material & rest
payment on product delivery .
 Step-IV

 After clearing all negotiation points buyers will place the order
through giving purchase order.

 Then NTH will deliver this sheet to Production house, who first get
purchased raw material from market as per the specification and
execute this by the same fabricator who made the master samples
for stall.

 After getting ready material from the production house, we will make
export doc. & sent it to the customer, as per the decide transit
(through air / container shipment)
 Step-V

 We will display some product sample to our all Japanese saloon, so

that we can target saloon walk in customer too.

 We will make our own sites through which we can make contacts
with world wide customer & sell online our product to them.

 We will do trading of these product by register our self on Alibaba,

trade key etc.
 Important Points

 Catalogue making charges depend on pictures quantity

 Single picture can cost approx starting Rs 200

 E.P.C.H Fair participating charges = Approx Rs 50,000/ 4 Days

 Website Generating Charges starts from approx Rs.15000/as per

this website www.chadhahandicraft.com  (Jewellery website)

 Articles/Product developing Charges depend upon the products

 Benefits of Margin

 Margin of Profit vary from 100% to 300% and sometimes can be

more than this.

 For Example; - A Bead necklace is made approx Rs 60 to 70 which

is tagged approx 5 to 6 USD.

 Likewise the article of jewelry is very easy to outsourcing and

fabricating and can be easily sell out on the high margin of profit.
 Thank you

For Giving your valuable attention to it

Sameer Vishwakarma
Date: 21st Sep 10