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  • Nescafé Global Objectiv Es: Satisfy Every Aspect of Needs

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    Nescafe's mission is to provide the best coffee to consumers around the globe. Their main focus is attracting coffee lovers through their "OPEN UP" catchphrase. Their market-oriented definition is to provide good taste and aromatic coffee smells to people wherever they are through their slogan "1 nescafe with 1 unique moment." They aim to have Nescafe available in various retail locations globally so that everyone can enjoy it.

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    Nescafe's mission is to provide the best coffee to consumers around the globe. Their main focus is attracting coffee lovers through their "OPEN UP" catchphrase. Their market-oriented definition is to provide good taste and aromatic coffee smells to people wherever they are through their slogan "1 nescafe with 1 unique moment." They aim to have Nescafe available in various retail locations globally so that everyone can enjoy it.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    22 views3 pages

    Nescafé Global Objectiv Es: Satisfy Every Aspect of Needs

    Uploaded by

    benazir_rahman6382
    Nescafe's mission is to provide the best coffee to consumers around the globe. Their main focus is attracting coffee lovers through their "OPEN UP" catchphrase. Their market-oriented definition is to provide good taste and aromatic coffee smells to people wherever they are through their slogan "1 nescafe with 1 unique moment." They aim to have Nescafe available in various retail locations globally so that everyone can enjoy it.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    of 3

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    Market Oriented Mission of NESCAFÉ

    A clear mission statement acts as an invisible hand that guides people towards the organization’s
    product. Nescafé ‘s main focus is to provide best coffee to its consumers. They attract coffee lovers
    through the catchword OPEN UP.

    Organization
    Nescafe

    Objectives
    Product Oriented Definition
    Is to bring NESCAFE to people
    around the globe, providing a
    "1 NOW 1 NESCAFE" to satisfy
    every aspect of needs.

    Nescafé

    Global

    Objectiv

    es
    Market Oriented Definition
    Nescafe provides good taste,
    aromatic smells of coffee to people,
    providing "1 nescafe with 1 unique
    moment "so that everyone can
    enjoy. Wherever you are, you will
    be able to find Nescafe around,
    whether in shopping complexes,
    supermarkets/hypermarkets or
    even grocery stalls.)

    Every organization has objectives to fulfilled its mission statement.Nescafe


    GEOGRAPHIC SEGMENTATION
    World Region
    Decide On a Value Proposition
    Select Customers To Serve
    Differentiation
    Segmentation
    Differentiate the market
    Divide the total market into
    offering to crate superior
    smaller segments Create Value for customer value
    Nescafé

    Targeting Positioning
    Select the segment or Position the market offering
    segments to enter in the minds of target

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