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    Market Strategies Presentation Outline

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    rachita_7
    This document outlines key marketing concepts to research for a selected industry, including common strategies used by market leaders, challengers, followers and niche players; analyzing the industry's product life cycle; understanding positioning through frames of reference and perceptual mapping; integrating marketing communications; and developing branding.

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    Market Strategies Presentation Outline

    Uploaded by

    rachita_7
    15 views1 page
    This document outlines key marketing concepts to research for a selected industry, including common strategies used by market leaders, challengers, followers and niche players; analyzing the industry's product life cycle; understanding positioning through frames of reference and perceptual mapping; integrating marketing communications; and developing branding.

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    This document outlines key marketing concepts to research for a selected industry, including common strategies used by market leaders, challengers, followers and niche players; analyzing the industry's product life cycle; understanding positioning through frames of reference and perceptual mapping; integrating marketing communications; and developing branding.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    15 views1 page

    Market Strategies Presentation Outline

    Uploaded by

    rachita_7
    This document outlines key marketing concepts to research for a selected industry, including common strategies used by market leaders, challengers, followers and niche players; analyzing the industry's product life cycle; understanding positioning through frames of reference and perceptual mapping; integrating marketing communications; and developing branding.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    For a selected Industry find the following:

     Strategies:
    o Market Leader Strategies
    o Market Challenger Strategies
    o Market Follower Strategies
    o Market Nicher Strategies
     PLC
     Positioning – Frame of Reference & perceptual mapping
     IMC
     Branding

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