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    IHT986 Global Circulation Flyer09

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    Vera Chan
    The International Herald Tribune (IHT) and The New York Times together have a global circulation of over 1 million copies daily and 1.5 million on Sundays, reaching over 5 million readers worldwide. This combined circulation gives advertisers access to an affluent, educated audience across the U.S., Europe, and Asia. Specifically, the IHT has a more balanced European circulation than competitors like the Financial Times, with 92% of its circulation in continental Europe compared to 48% for the FT. The IHT also sells more copies than the Wall Street Journal and Financial Times in various European and Asian markets.

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    IHT986 Global Circulation Flyer09

    Uploaded by

    Vera Chan
    21 views1 page
    The International Herald Tribune (IHT) and The New York Times together have a global circulation of over 1 million copies daily and 1.5 million on Sundays, reaching over 5 million readers worldwide. This combined circulation gives advertisers access to an affluent, educated audience across the U.S., Europe, and Asia. Specifically, the IHT has a more balanced European circulation than competitors like the Financial Times, with 92% of its circulation in continental Europe compared to 48% for the FT. The IHT also sells more copies than the Wall Street Journal and Financial Times in various European and Asian markets.

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    The International Herald Tribune (IHT) and The New York Times together have a global circulation of over 1 million copies daily and 1.5 million on Sundays, reaching over 5 million readers worldwide. This combined circulation gives advertisers access to an affluent, educated audience across the U.S., Europe, and Asia. Specifically, the IHT has a more balanced European circulation than competitors like the Financial Times, with 92% of its circulation in continental Europe compared to 48% for the FT. The IHT also sells more copies than the Wall Street Journal and Financial Times in various European and Asian markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    21 views1 page

    IHT986 Global Circulation Flyer09

    Uploaded by

    Vera Chan
    The International Herald Tribune (IHT) and The New York Times together have a global circulation of over 1 million copies daily and 1.5 million on Sundays, reaching over 5 million readers worldwide. This combined circulation gives advertisers access to an affluent, educated audience across the U.S., Europe, and Asia. Specifically, the IHT has a more balanced European circulation than competitors like the Financial Times, with 92% of its circulation in continental Europe compared to 48% for the FT. The IHT also sells more copies than the Wall Street Journal and Financial Times in various European and Asian markets.

    Copyright:

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    Download as PDF, TXT or read online from Scribd
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    International Herald Tribune Global Circulation IHTinfo.

    com/Advertising

    The Most Balanced Global Circulation

    Only one Global Buy gives you the power to reach


    an audience of affluent and educated consumers,
    opinion leaders and business decision makers
    across the United States, Europe and Asia. The
    New York Times and the International Herald
    Tribune offer a combined worldwide circulation of
    1,042,912 Mon-Sat and 1,504,595 Sundays, and
    a combined worldwide readership of more than 5
    million. Together, The New York Times and IHT
    deliver a uniquely balanced global circulation.

    Europe Cont. Europe % of Europe Middle East/Africa


    IHT 134,348 123,718 92% 9,200
    US FT 245,986 115,638 48% 13,961
    NYT|IHT 1,042,912 WSJE 76,984 * 60,516 * 80% 1,145 *
    FT 137,790 * WSJE figures are based on Jan-Jun 2008 AC Publisher’s Statement

    WSJ 1,698,990

    Asia/Pacific
    IHT 91,503
    FT 39,548
    AWSJ 80,176

    One powerful global audience


    > The IHT provides a more balanced circulation in Europe than the FT,
    which has only 48% of its circulation in Continental Europe
    > Every day the IHT sells more copies than the WSJ across Europe
    > Across Asia/Pacific, the IHT sells more copies than either the FT or AWSJ
    Source: NYT: March 2009 ABC Fas-Fax Weekday Average. IHT: OJD 2008. FT: ABC Audit Jan-Jun 2008 & Jul-Dec 2008, Average Monday to Saturday. WSJ (USA): Publisher's Statement,
    March 2009, Average Monday to Friday.

    CONTACTS
    Americas Kerrie Gillis +1 212 556 7194, kerrie@nytimes.com Asia/Pacific Dominic Ciafardini +852 2922 4068, dciafardini@iht.com Continental Europe
    Jean-Christophe Demarta +33 1 41 43 93 81, jcdemarta@iht.com United Kingdom Patrick Falconer +44 20 7061 3530, pmfalconer@iht.com

    The New York Times Media Group brings together the print and online audiences of The New York Times, NYTimes.com, International Herald Tribune and
    global.nytimes.com to deliver one of the most powerful and influential advertising audiences on the planet. For more information visit www.ihtinfo.com.

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