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  • "Hello Moto": "Intelligence Everywhere"

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    Bhavana Gosavi-Puri
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    This document discusses Motorola's entry into the Indian market, its initial success in capturing the rural market, and its subsequent failure due to a lack of innovation, brand support, and an ineffective promotional strategy. It outlines Motorola's plan to reposition itself through a wider product portfolio, improved distribution, increased penetration and brand awareness, product innovation, and enhanced marketing in order to target both youth and the high-end market with dual-SIM Android-based smartphones and QWERTY keypad phones.

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    This document discusses Motorola's entry into the Indian market, its initial success in capturing the rural market, and its subsequent failure due to a lack of innovation, brand support, and an ineffective promotional strategy. It outlines Motorola's plan to reposition itself through a wider product portfolio, improved distribution, increased penetration and brand awareness, product innovation, and enhanced marketing in order to target both youth and the high-end market with dual-SIM Android-based smartphones and QWERTY keypad phones.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    18 views7 pages

    "Hello Moto": "Intelligence Everywhere"

    Uploaded by

    Bhavana Gosavi-Puri
    This document discusses Motorola's entry into the Indian market, its initial success in capturing the rural market, and its subsequent failure due to a lack of innovation, brand support, and an ineffective promotional strategy. It outlines Motorola's plan to reposition itself through a wider product portfolio, improved distribution, increased penetration and brand awareness, product innovation, and enhanced marketing in order to target both youth and the high-end market with dual-SIM Android-based smartphones and QWERTY keypad phones.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 7

    "Intelligence Everywhere" "Hello Moto"

    Introduction

    •Motorola was the first to enter in India

    • Captured mass market

    • Target was Rural India

    • With its same pace Targeted Young generation


    Why Motorola failed ?

    • Lack of Innovation

    • No belief in the brand.

    • No support from retailers and consumers.

    • Wrong Promotional Strategy


    Re-positioning

    •Wide product portfolio

    • Enhance its distribution network

    •Penetration and Brand Awareness

    • Innovation in product

    • 360 degree marketing.


    Motorola Dual sim handsets
    Moto youa

    Available in touch screen as


    Well as in QWERTY keypad Range of handset to attract youth
    Motorola Quench XT3 Motoroa Bravo

    •Android-based handset
    •Targeting the high-end market
    •The touch-screen phone
    •3G & Wi-Fi interface

    • High Resolution camera


    • Enhance web browsing
    • One touch social media upload
    Flipside & Flipout

    • Android-based handsets
    •Targeting the high-end market
    •QWERTY keypad

    • 3G & Wi-Fi interface


    • The touch-screen phone
    • Trendy Look with grate features

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