Public Service Broadcasting (PSB) is always invariably public. The concept 'Public' always defines the logical boundary of any Public Service Broadcasting organization. The rise of commercialism is threatening to eliminate the Public Service Broadcaster in favor of systems that mobilize larger audiences for markets. The concept of PSB assumes a significant place in this time of hyper commercialization, technological proliferations and media convergence.
Public Service Broadcasting (PSB) is always invariably public. The concept 'Public' always defines the logical boundary of any Public Service Broadcasting organization. The rise of commercialism is threatening to eliminate the Public Service Broadcaster in favor of systems that mobilize larger audiences for markets. The concept of PSB assumes a significant place in this time of hyper commercialization, technological proliferations and media convergence.
Public Service Broadcasting (PSB) is always invariably public. The concept 'Public' always defines the logical boundary of any Public Service Broadcasting organization. The rise of commercialism is threatening to eliminate the Public Service Broadcaster in favor of systems that mobilize larger audiences for markets. The concept of PSB assumes a significant place in this time of hyper commercialization, technological proliferations and media convergence.
Public Service Broadcasting (PSB) is always invariably public. The concept 'Public' always defines the logical boundary of any Public Service Broadcasting organization. The rise of commercialism is threatening to eliminate the Public Service Broadcaster in favor of systems that mobilize larger audiences for markets. The concept of PSB assumes a significant place in this time of hyper commercialization, technological proliferations and media convergence.
Public Service Broadcasting
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Legal, Financial and
Pee CoyContents
Page
PREFACE v
‘OPENING SPEECHES 1
LEGISLATIVE AND REGULATORY FRAMEWORK
International and National Laws TobyMendel 17
Legal Aspects of PSB in Sr Lanka Chandana Prematilake 28
ISSUES OF FINANCE AND ADMINISTRATION
Financing Public Service Broadcasting Systems DrManfredKops 37
The Experience of SriLanka CNW.Dissanayake 48
The Experience of Nepal Shailendra Raj Sharma 51
The Experience of Pakistan AnwarMahmood — 55
‘The Experience of Bangladesh ML.Choudhury 57
The ITN Experience Newton Gunaratne 62.
LOOKING TO THE FUTURE
Models of PSB ReinhardKeune 67
Public Service Broadcasting:
Creative, credible and less cumbersome Ame Fjortoft 70
‘Media in Change:
Where do we go from here? RainerWelzel 74
Using PSB for Education Wijayananda Jayaweera 79
SB in Sri Lanka:
Where are we headed? DEW.Gunasekera 85
Future Developments in Technology Rainer Welzel 89
Future Development of Public Service
Broadcasting PetkoKanchev 92