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  • Getglue: Find Your Next Favorite Thing: Industry Updates 270C - Doing Business On The Web

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    GetGlue is a social network launched in 2006 that allows users to check-in and share what media they are consuming like TV shows, movies, music and books. It has over 10 million monthly check-ins and ratings across 600,000 users. The company has 15 employees, is based in New York, and has raised $6 million to date. GetGlue partners with media companies and uses a recommendation engine and user profile database to suggest new media for users. It generates revenue through "stickers" and badges users can display about their favorite media interests.

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    Get Glue

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    GetGlue is a social network launched in 2006 that allows users to check-in and share what media they are consuming like TV shows, movies, music and books. It has over 10 million monthly check-ins and ratings across 600,000 users. The company has 15 employees, is based in New York, and has raised $6 million to date. GetGlue partners with media companies and uses a recommendation engine and user profile database to suggest new media for users. It generates revenue through "stickers" and badges users can display about their favorite media interests.

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    Attribution Non-Commercial (BY-NC)
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    10 views10 pages

    Getglue: Find Your Next Favorite Thing: Industry Updates 270C - Doing Business On The Web

    Uploaded by

    barbarakcs
    GetGlue is a social network launched in 2006 that allows users to check-in and share what media they are consuming like TV shows, movies, music and books. It has over 10 million monthly check-ins and ratings across 600,000 users. The company has 15 employees, is based in New York, and has raised $6 million to date. GetGlue partners with media companies and uses a recommendation engine and user profile database to suggest new media for users. It generates revenue through "stickers" and badges users can display about their favorite media interests.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    GetGlue: Find your next

    favorite Thing
    Industry Updates
    270C – Doing business on the web
    Fall 2010

    1
    Outline

    • What is GetGlue
    • The Company
    • Technology
    • Business Model
    • Social Marketing

    2
    The Company
    • Founded in 2006
    • Based in New York and has 15 employees.
    • A Blog + a Product: GetGlue
    • $6M Funding (last funding series 2008)

    • Social network for entertainment


    • tv shows, movies, music and books,
    and much more (interests, sports, ...)
    • 10M+ new unique ratings, check-ins every
    month
    • +600,000 users

    3
    Technology
    • Do not reinvent the Wheel

    • Mobile applications: Check In what you are doing

    • Plugins for the browser (extensions)


    • API for developers

    • Huge database of user • Recommendation


    profiles engine
    4
    Business Model
    • Not a competitor of Facebook or Twitter
    (Facebook is the „platform” for GetGlue)
    • Users receive a continuous, customized
    stream of suggestions that are generated
    based on what they like or dislike
    • “Stickers” for active participation in the site
    • Guru – if a user is an uber-fan of a particular
    movie, book, or musician/band/album

    5
    Stickers
    • GetGlue sends you the
    stickers
    • Different types of stickers
    • Users can put them on
    anywhere (laptops)
    • New appoach!
    Social network – Real world

    6
    Business Model

    Huge
    Partnerships user New marketing
    Idea channel for
    (HBO) profile companies
    database
    Beyond social
    • Bring social networking to reality, brand
    yourself with your rewards (stickers)
    • The goal is to map people to products and
    objects

    • Hunch aims to “Personalize


    the internet”.

    8
    Q&A

    9
    References
    • www.getglue.com
    • Techcrunch:
    – http://www.crunchbase.com/product/glue-2
    – http://techcrunch.com/2010/06/24/getglue-blends-check-ins-with-social-recommendati
    ons-in-new-iphone-app/
    – http://techcrunch.com/2010/07/28/getglue-hbo/
    – http://www.crunchbase.com/company/adaptiveblue
    – http://techcrunch.com/2010/02/02/glue-gurue-giveaways-social-marketing/
    – http://techcrunch.com/2010/06/24/getglue-blends-check-ins-with-social-recommendations-in-new-i
    phone-app/
    • http://www.mobile-ent.biz/news/38873/GetGlue-thinks-media-check-ins-
    will-be-bigger-than-social-location
    • http://www.readwriteweb.com/archives/mapping_people_to_products_h
    unch_getglue.php
    • http://www.socialtimes.com/2010/09/getglue-ipad/

    10

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