Towards National Partnerships

Session Review

A National Partnership – with Len West – Managing Director

Supporting Member Services

A National Partnership
Supporting Lifeline Retail in NSW and QLD
Group Activity – Prospecting
8 Step Process for Identifying
Suspects for Synergistic
Partnerships

Outcome: New Partnerships

Brand Loyalty
What Brands are
you loyal to?

Why?
Which Brands have a natural synergy with our
buzz words?
Which Company’s are aiming at the same
target market as us?
Which Company’s have a natural synergy with
our assets?
Which Company’s sponsor our category?
Company’s with a self-interest to support our
cause?
Existing corporate relationships (or relationships
where the door may be open)
Companies who have given large donations for 3
years or more
Other Categories
Next Steps