Could Plant Science contribute to a Sustainable Growth 

of Specialty Coffee Industry?
(II)

Norman Borlaug Institute
October 27th 2010 

Dr Vincent Pétiard
Vpetiard@naturesourcegenetics.com
Pre-Competitive /Competitive or Defensive R&D?

 Pre-competitive = Input Traits = Field traits

 Competitive = Output Traits = Quality Traits

 Pre-competitive + Competitive = Shared + Non Shared Results

 Defensive = Not to be locked out of a major breakthrough

Maybe a Combination of All those Approaches?

 Science or Business Driven R&D?

Science Driven Approach

New
« Whole Core Marker Assisted varieties
sequence Markerscollection assited selection ValidationPropagation
for
genome » selection
growers

Business DrivenV Approach

VI
The Strategic Decision Tree of Plant Science R&D
In Food Industry

 How to identify the traits to be Improved?
• Consumer insights

• Value Assessment: Added Value & Potential for Differentiation

 Image Consequences?
The Strategic Decision Tree of Plant Science R&D
In Food Industry

 How to improve?
• Is the trait easily achievable by processing?
• Is the trait genetically determined?
• Can we easily evaluate the traits of interest (Phenotyping)?
• Are there some rooms for Genetic improvement?
• How to multiply / distribute improved varieties?
• Are there efficient extension services for implementing new
varieties &technologies?
• Post Harvest/Trading
• Quality Control/Traceability & IP Enforcement on the Shelf