“I won!” “| won!” “| won!” WHO REALLY WON... when the latest clinical research on tooth decay compared the two leading toothpastes? YOU WON! ou ans your femity won! And here's why. Colgate-the tooth paste you'd rather use because of the way it reshens your breath, and because it tastes best.is now clinically tested and confirmed a leader in reducing new cavities. This newest clinical study on tooth decay took place under university super- vision* Results of over hal a million brushing by childen were measured by an impartial electronic computer. Com: pared with the most widely accepted flu ‘ride brand, Colgate with Gardol achieved the same low number of new cavities, This clinical fact is wonderful reassur- ance-particularly for mothers. Now even your youngest child can use Colgate, world's best- liked toothepaste, in the com: plete program of regular care you dentist recommends. Follow his advice on diet- how and when to brush. And notice the way Colgate freshens breath (stops ‘mouth odor instantly for most people) Yes, you and your family won! Now you can be a “one-toothpase family."” Colgate is leader in reducing new cavi ties. Helps stop bad breath. Tastes best, too. It's just got to be the best tooth- Paste you can buy. Colgate a leader in reducing new cavities © 1963, cotate Patmos c