precious. I ensure I make the most of it - to relax, to recharge, to come back refreshed."Aamir Khan Bodycopy: When you want a quick getaway, the Innova is your ideal vehicle. With its luxurious interiors, magnificent performance and distinctive style, the Innova is creating a new kind of motoring delight. Test drive today and see what You've been missing.
Baseline: All you desire
Innova has effectively used the charisma of Aamir to promote itself.
The basic positioning of Innova is as a
getaway vehicle that is spacious, trendy and upmarket. Innova has tried to distance itself from the Qualis ,its successful predecessor which was popular as a Taxi . Toyota offers 1% interest on loans for Innova buyers
TOYOTA Kirloskar has come out with a finance
option that offers 1 per cent interest rate on loans for its Innova customers for a limited period of one month.
Toyota is also offering all prospective customers
who test-drive the Innova an opportunity to participate in a lucky draw and win plasma TV, iPODs, DVD players and digital cameras. Innova'-ted for the customer It is a year since the Innova was launched and Toyota has put together a new variant and tweaked the features in some of the others to make them more attractive.
Toyota Kirloskar Motor has just introduced
a new variant — the G4 Innova — as part of the first anniversary celebrations; the primary focus is to provide more luxury and comfort to customers at a competitive price.