case study on McDonalds

Submitted to:- Submitted by:-

Dr. Vandana Bharti Neha Rastogi
Introduction
World’s largest chain of hamburger and fast food restaurants.

The business began in 1940 by Richard and Maurice Mcdonald at san Bernardino,
California

Serving more than 58 million customers daily.

In 1948 they established the principle of “ modern fast food restaurants”

Ray kroc opened the first McDonalds restaurant in 1955.

 cleanlin
ess
value

McDonal
service ds Motto

Quality
Strategies of McDonalds
Grab the market first

Heavy Advertisements

Build brand loyalty

Opening restaurants with bang

Controlling every stage of distribution.

Standardized & strictly controlled cooking procedures.

 Opportunities

Still Offering
Innovati Building products
need to
on in custome for diet
expand concious
products r loyalty
itself people
Reasons for McDonalds
Success In Europe:-
Fast family oriented services.

More weight age to cleanliness and service of values.

Children were welcomed more warmly and were main targeted.

cooking procedures and smarter kitchen layouts of set standards with stricter
controlling

Excellent product handling

Difference of strategies among Asia &
Europe:-

In Europe they maintain small percentage of restaurant.

In both the countries menu was prepared according to traditions.

In Europe they sold pizza and beer is served in Norway.

In Asia size of burger was reduced.

Philosophy Of McDonalds
to maintain good relations with the suppliers.

As it helps to improve quality and increase value.

Philosophy is essential in any environment so as to provide better performance

and good quality food.
Should McDonalds expand its
menu?
No, McDonalds should not
expand its menu because

More concentration
Brand image on specific product.
Reasons for Success:-
Wider range of menu options.

Started offering high quality of food

Making play area for kids.

Introducing Mc cafe’s and setting plasma
Televisions.
Thank you