Herbal Medicine Healing Project Statement

Company- Wise Woman Bookshop: online retailer of herbal remedies, lessons and media.

Problem- Current site uses poor choices in imagery (dated imagery), too plain and has
layout and typographic faults.

Opportunity- Redesign the site to feel more organized, contemporary.

Solution- New site will uses natural colors with a local, organic feeling.

Target Audience- Site will focus on adults with interests in herbal medicine, woman’s
spirituality, and nature-focused persons.

Wisewoman Bookshop is a leading herbal medicine website that sells books, remedies
and other media related to herbal medicine. The current site feels outdated, unorganized
and plain. By redesigning the site it will feel more organized and contemporary. In order
to maintain the correct mood for the site the redesign will use natural colors and maintain
a local, organic feeling. Considering the product, the site’s target audience will be adults
with interests in naturopathy, woman’s spirituality and bohemian life choices.