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  • Nirma

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    Md Azeem Akhtar
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    Nirma was started in 1969 by Karsanbhai Patel as a manufacturer of phosphate synthetic detergent powder named after his daughter Nirupama. It began with modest sales of 15-20 packets per day and grew based on its mission to provide better products at lower costs. A SWOT analysis showed Nirma's strengths were low cost goods and brand portfolio for different income groups, while weaknesses included less presence in premium segments and reliance on image as a cheap brand. Opportunities existed in export diversification and acquisitions, but threats included larger competitors and potential damage to its brand image. Nirma sought to reduce costs through direct distribution and in-house packaging and production while improving products based on

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    Nirma was started in 1969 by Karsanbhai Patel as a manufacturer of phosphate synthetic detergent powder named after his daughter Nirupama. It began with modest sales of 15-20 packets per day and grew based on its mission to provide better products at lower costs. A SWOT analysis showed Nirma's strengths were low cost goods and brand portfolio for different income groups, while weaknesses included less presence in premium segments and reliance on image as a cheap brand. Opportunities existed in export diversification and acquisitions, but threats included larger competitors and potential damage to its brand image. Nirma sought to reduce costs through direct distribution and in-house packaging and production while improving products based on

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    6 views9 pages

    Nirma

    Uploaded by

    Md Azeem Akhtar
    Nirma was started in 1969 by Karsanbhai Patel as a manufacturer of phosphate synthetic detergent powder named after his daughter Nirupama. It began with modest sales of 15-20 packets per day and grew based on its mission to provide better products at lower costs. A SWOT analysis showed Nirma's strengths were low cost goods and brand portfolio for different income groups, while weaknesses included less presence in premium segments and reliance on image as a cheap brand. Opportunities existed in export diversification and acquisitions, but threats included larger competitors and potential damage to its brand image. Nirma sought to reduce costs through direct distribution and in-house packaging and production while improving products based on

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    PRESENTATION ON NIRMA

    INTRODUCTION
     It was started in the year 1969 by Karsanbhai Patel,
     He was a chemist at Gujrat Govt. Dept. of Mining &
    Geology
     He manufactured phosphate synthetic detergent
    powder
     Named it Nirma, after his daughter Nirupama
     Successful journey began with sale of 15-20 packets a
    day.
     Mission to provide ‘’Better products, Better Value,
    Better Living.’’
    OBJECTIVES OF NIRMA
    • Cost reduction

    • To deliver good products

    • to increase the market share of premium


    product
    SWOT ANALYSIS
    STRENTH WEAKNESS
     GOODS WITH REDUCED • LESS PRESCENCE IN
    COSTS PREMIUM SEGMENT
     BEST FOR MIDDLE & • LESS PROMOTIONS
    LOWER • IMAGE OF CHEAP BRAND
    INCOME GROUPS
     BRAND PORTFOLIO OF
    PRODUCTS AT MULTIPLE
    PRICES
    SWOT ANALYSIS
    OPPORTUNITIES THREATS
    • DIVERSIFICATION OF • PLAYERS LIKE HUL,
    EXPORTS GODREJ,P&G
    • ACQUISITIONS OF LOCAL • BRAND IMAGE
    PLAYERS • RISE IN COMPETITORS
    EFFORTS OF NIRMA

    • Removed intermediaries, direct supply to distributors


    • Opted for in-house Printing & Packaging
    • Preferred to place products at first shelves & receive
    feedback, then create add campaign
    • Tried to provide low cost quality products with
    continuous improvement
    • Opted for in housing printing & packaging
    Recommendations
    • Company should attract women because most of the products
    of Nirma are concerned with women

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