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BIBILIOGRAPHY

BOOKS-

 Kotler Philips; Marketing Management; Analysis, implementation & control;9 th


Addition; Prentice Hall of India Ltd.;New Delhi,1998.

 Werther W.B. & Dadis Keith; Human Resource & Personnel Management;
McGraw Hills; Newyork, 1996.

 Drucker P.S.; Practice of Management; Allide, New Delhi, 1970.

MAGAZINES & NEWSPAPER

 Magazine-Indian Financial System by M.Y. Khan.

 Newspaper-Business Times.

WEBSITES-

 www.valuereasource.com

 www.insuranceindia.com

 www.economicstimes.com

 www.news.moneycontrol.com

 www.maxinsurance.com

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