Spine – Conventional to all dvd digipaks as it is the The Purple background along with black is our

Main image of back

first bit seens when dvds are on the shelves. We made general house style/colour scheme. This
cover. The artists as he
ours with our house colours and put the artist name connotes the mystery behind this artist
walks away.
and digipak title with its typography. through the use of darkness.
Convention – Track list
and special features.

This style of typography is a big part of

the representation of the artist and will
be synergised throughout the
products. The typography represents
him to be very stylish, unique and
sophisticated.

Main image of the artist.

Conventional
screenshots you would
have on a dvd digipak
to show the target
audience/buyers what
they are getting. These
shots will be ones
which are most
appealing the audience
to buy it.

This is the technical

specifications, such as
running time and
format etc.

Along the bottom is the

institutional
information such as MTV is the part of the
institutions which have DVD Format
who produced and Critic from MTV. The use of ‘MTV’ as
produced this digipak, D
directed this digipak a critic is because it has a familiarity
etc. again to directly aim our
to our target audience.
target audience.
The main image of
the inside cover
takes up the
whole inside
cover on the left
as it is used to
emphasise that he
is alone, just like
the title, but also
uses a shot from
the music video – Colour is contrasted
Solo’ Ver Now. with the background
to create a unique
The black all design which we had
around him is use for the inside of
faded around him the digipak.
to create the
darkness and
lonely feel around
him.

Artist name and Title

with its primary
typography which we
believe is appealing
to the target
audience through its
unique design and
boldness to represent
the artist as strong
and smooth.

The background colours are contrasted

with the cd to create a unique design for
the inside of the digipak whilst sticking to
our house style.