LAHAUL & SPITI

IDEA GENERATION

To promote Lahaul &

Spiti as-

1.Monastery and Eco

Tourism destination
OR
2.Health Tourism
destination.
 SCREENING OF IDEA
• It’s a Buddhist circuit.
•This district has excellent potentials for

spiritualism.
• Lush greenery throughout the year.

•Wide variety of rare animal species like Ibex,

Snow Leopard, Musk Deer etc.

CONCEPTUALISATION OF IDEAS
 COMMERCIALIZATION
 Advertisements on internet.
 Tie up with various travel sites.
 Advertisements in newspapers.
 Placing brochures on hotel counters.
 Tourism magazines.
 NEW PRODUCT PRICING &
LAUNCHING
PRICING:
 Accomodation cost

 Transportation cost

 Escort facilities

LAUNCHING:
 Travel desk in hotels.

 Travel agencies.