English 224

Digital Argument

Name___________________________________________________________________

Video:
Criteria Meets requirements Almost meets Does not meet
(5-4) requirements (3-1) requirements (0)
Rhetorical
considerations:
The video has a
specific rhetorical
purpose (a
discernible
argument)
Purpose is
supported with
ample evidence
The project is
geared toward a
specific audience
The project meets
the needs of (a)
specific audience(s)
Arguments are
thoroughly
researched
Arguments
demonstrate that the
author has
considered multiple
perspectives
The author avoids
making assumptions
and/or
generalizations
about his/her topic
The video contains
some kind of
“action” that
viewers can take
away from it
 Design features:
The video mixes
still/moving images
and sound in
rhetorically savvy
ways
Audio is clear, well-
paced, and
complements the
images being shown
Images and audio
are Creative
Commons
Video is long
enough to present a
sustained argument
or set of arguments,
but not so long as to
lose focus
Transitions between
images and between
segments of audio
are rhetorically
effective
Project incorporates
at least some of the
suggestions
presented in the peer
review session
It is clear that a
significant amount
of work was
devoted to the
project

______/75

Essay:
In five double-spaced pages, you provide an explanation of all design and rhetorical
choices that you made in the video. You should especially talk about who you envisioned
 as your audience and how all your choices attempted to meet their needs. Also address
the more technical aspects of this project—what did you learn about creating a video?
Discuss your research process, whatever that entailed. What suggestions did you
incorporate from the whole class peer review? How was this video composition process
different than the process you undergo for an alphabetic text?

______/75

TOTAL: /150