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  • Key Presenters: Archita Sarma Parakram Hazarika Sandeep Nagarke

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    The document discusses a competitor analysis framework for the automotive industry in India. It identifies key competitors like Tata, Maruti Suzuki, and Hyundai and analyzes their strengths and weaknesses. It notes that Tata has a strong brand name and domestic presence, while Maruti Suzuki has strong consumer relationships and continuous innovation. The document also lists opportunities for automakers, like gaining control over US and UK markets and developing joint ventures, but warns that price advantages may come under pressure from rising material costs and regulations.

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    The document discusses a competitor analysis framework for the automotive industry in India. It identifies key competitors like Tata, Maruti Suzuki, and Hyundai and analyzes their strengths and weaknesses. It notes that Tata has a strong brand name and domestic presence, while Maruti Suzuki has strong consumer relationships and continuous innovation. The document also lists opportunities for automakers, like gaining control over US and UK markets and developing joint ventures, but warns that price advantages may come under pressure from rising material costs and regulations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    36 views8 pages

    Key Presenters: Archita Sarma Parakram Hazarika Sandeep Nagarke

    Uploaded by

    Parakram Hazarika
    The document discusses a competitor analysis framework for the automotive industry in India. It identifies key competitors like Tata, Maruti Suzuki, and Hyundai and analyzes their strengths and weaknesses. It notes that Tata has a strong brand name and domestic presence, while Maruti Suzuki has strong consumer relationships and continuous innovation. The document also lists opportunities for automakers, like gaining control over US and UK markets and developing joint ventures, but warns that price advantages may come under pressure from rising material costs and regulations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    Key Presenters

    Archita Sarma
    Parakram Hazarika
    Sandeep Nagarke
    Competitor Analysis Framework
    ●
    ● TATA ●
    ● Higher
    strong
    brand
    name
    Str cost
    ● After
    ●

    Sales
    We
    ● First
    ●

    Mover
    Advanta
    en Service
    ● Weak
    ●

    Technica
    ak
    gt ne
    ge / l
    Strong compete
    Domesti ncies
    c Player ● Image of
    ●

    ● Consume
    ●

    r
    Relations
    hs low
    quality
    makers
    sse
    hip &
    Continuo
    us
    ● Few cars
    ●

    are
    based on
    s
    Innovatio 3rd And
    n 4th
    ● R & D /
    ●
    generati
    Logistic on
    Manage platform
    ●
    ● Increase
    Gaining
    Op Th
    ●
    ●
    d
    control Competi
    over US tion
    and UK
    markets
    ● Internat
    ●
    po ● Price
    ●

    advanta
    ge will
    rea
    ional
    Growth
    ● Develo
    ●
    rtu be
    under
    pressure
    ts
    ping
    Joint
    Venture
    niti ● Rise in
    ●

    material
    costs

    es ● Environ
    ●
    s
    ● New
    ● mental
    product Regulati
    Line ons
    ● Global
    ●
    ● High
    ●

    Econom
    Growth
    ic
    Rate
    Ansoff Matrix

    Indigo
    Indica
    Fiat Ace

    Aria
    JLR
    Winger Nano
    Generic Matrix
     Rising Prosperity & Increase in affordability
     Rise in the working age population ( Youth )
     Need for an alternative
    Thank You

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