IMPORTANCE OF

COMMUINATION

BY
ROHIT RAWAT
Importance of Communication

 Communication is a necessary
condition of human existence and
social organization.
 Every organization is a society.
 Communication first of all to be given
due recognition as an integral part of
the process of change.
Importance of communication

 If the communication system is

properly devised.
 It is most import tool of the
management.
 Communication involves a systematic
continuous process of telling, listening
understanding.
Factors responsible for importance
of communication

 Large size of organization

 Growth of trade union
 The human relation aspect
 Public relations aspect
 Technological advancement
 Advances in Behavioural aspect
Factors Responsible for Importance
of Communication

 Large size of organization – We are living

in the age of mega-organizations. Modern
organization are indeed very large in size
as compared to yester years.
 Growth of trade unions – Associations or
unions of workers, have been emerging as
a force to reckon with.
Factors Responsible for Importance
of Communication.

 The human relation aspect –has been

widely changed from master-servant
relationship to partnership relationships.
 Public relations aspect – The managers
are held responsible to various sections of
society, specially the customers, govt.,
suppliers and public.
Factors Responsible for
Importance of Communication

 Technology Advancement –Often

leads to problem as subordinates
resent to support these changes.
 Advances in Behavioural Science –
Management today is profoundly
influenced by the advances and
thrilling discoveries.