Assignment # 2

Software Applications in Business

MBA
Read carefully the case titled “Taco Bell Inc (1983-1994)” and answer the following questions.

1) Analyze the evolution of Taco Bell’s business model from 1983 to 1994. How did various factors
contribute to its evolution?
2) What specific organizational challenges were faced by Taco Bell in utilizing IT as an enabler?
How did they address these challenges?
3) What general lessons can be derived from the experience of Taco Bell?

Instructions

 Answers should be succinct covering all the important detail. You can use diagrams or tables to
provide evidence in support of your answers. The total assignment must not exceed 10 pages.
 Total marks of the assignment are 100.
 The last date of submission is May 3, 2010. Penalty of late submission is 50 marks.
 The assignment will be graded on the overall quality and value of the content presented in the
report.
 This is an individual assignment.
 Your assignment must be original and based on your own efforts. Penalty of plagiarism is 60
marks.