Dr.

Beckett’s Dental Office

INTRODUCTION
The given case study deals with the quality of
dental care service provided by Dr. Beckett and mission
statement of her dental care is “it is our goal to provide
superior dentistry in an efficient , profitable manner with in
the confines of a caring , quality environment.”
ANALYSIS

Dr . Beckett redesigned the service delivery system

by providing excellent facilities and equipment.
There were eight employees in the dental practice ,
including Dr . Beckett. the seven staff members were
separated by job function into “front office” and “back
office” workers.
She provided her employees with many opportunities
to update their skills by attending classes and workshops.
Dr. Beckett’s one of the main goals was to standardize
some of the routine procedures so that error was
reduced and all patients would receive the same level
of care.
 She did not use any promotional strategies . mainly
word of mouth is the promotion for her well known
services provided.
CONCLUSION

She has provided all the services and facilities to all

her employees and patients with witch there was an
increase in the productivity . but the main drawback
was the place of office which is far away from main
city.