Global Marketing

The process of conceptualizing and then conveying a final product or service worldwide with the hopes of
reaching the international marketing community. Proper global marketing has the ability to catapult a company
to the next level, if they do it correctly. Different strategies are implemented based on the region the company
is marketing to. For example, the menu at McDonald's varies based on the location of the restaurant. The
company focuses on marketing popular items within the country. Global marketing is especially important to
companies that provide products or services that have a universal demand such as automobiles and food.

Global marketing is simply marketing to the entire world and destroy the
differences between barriers and meet the expectations of varieties of
consumers all over the world.

Global marketing Advantages and Disadvantages

Assignment 5: Evaluation the usefulness of international market.

 Economies of scale in production and distribution

 Lower marketing costs
 Power and scope
 Consistency in brand image
 Ability to leverage good ideas quickly and efficiently
 Uniformity of marketing practices
 Helps to establish relationships outside of the "political arena"
 Helps to encourage ancillary industries to be set up to cater for

the needs of the global player

Disadvantages

 Differences in consumer needs, wants, and usage patterns for products

 Differences in consumer response to marketing mix elements
 Differences in brand and product development and the competitive environment
 Differences in the legal environment, some of which may conflict with those of the home market
 Differences in the institutions available, some of which may call for the creation of entirely new
ones (e.g. infrastructure)
 Differences in administrative procedures
 Differences in product placement.