CORPORATE VERSUS INTRAPRENEURIAL

CULTURE

BY:
AZEEMUDDIN
What is Intrapreneurship?

“Integration of entrepreneurial skills into a

large corporation’s strategic vision that

nurtures a climate of radical or incremental

innovation.”
More on Intrapreneurship

1. Entrepreneurship within an existing business

2. Internal business units within which produce

innovative products, services or processes

3. An opportunity for corporate managers to

take initiative and try new ideas.

4. An internal corporate venture

The traditional corporate culture differs from
an intrapreneurial culture. The guiding
directives in a traditional corporate culture
are : adhere to the instructions given, do not
make any mistakes,do not fail,do not take the
initiative but wait for instructions, stay within
your turf, and protect your backside. This
restrictive environment is, of course, not
conducive to creativity, flexibility,
independence, ownership, or risk
taking-the guiding principles of intrapreneurs
the goals of an intrapreneurial culture are
quite different: develop visions, goals and
action plans; to be rewarded for action taken;
to suggest, try, and experiment; to create and
develop regardless of the area; and to take
responsibility and ownership.
Limitations to intrapreneurship

1. Entrepreneurs comfort:Entrepreneurs who have

created the company must let go so that
intrapreneurs can operate.
(It is about breaking rules which entrepreneurs have
created (Young, 1999)

2. Decision-making control:Balance needed between

freedom for the intrapreneur and maintaining the
business on a constant strategic path.
3. Internal politics: Intrapreneurs must be able to
predict and understand internal resistance to
change. “Thrive on chaos”
(Tom Peters, 1989)

4. Rewards: Can the organisation offer the same

rewards as those expected by entrepreneurs?
(economic, social and developmental). Moves to
start own venture?
 CREATING A CLIMATE FOR
INTRAPRENEURSHIP

1. Finding resources for ideas

2. An effective reward system -short term pay
benefits
3. An effective reward system -long term pay
benefits
4. An effective reward system –education &
health benefits
5. An effective reward system -promotion