SUBJECT OUT LINE & SESSION PLAN

Course Title: MMS-I

Subject: Marketing Management

Instructor: Prof. Dipika Singh

Contact No. 9892800844

Email: dipika.singh@hkcollege.ac.in

Class Time:

Day(s):

Teaching Methodology:

Session Plan
Lectur Topic Planned Date of
e No. Completion
1 Introduction to Marketing concept.
2 Evolution of Marketing & Customer Orientation
3 Marketing Environment
4 Class Assignment- on Current Market Trends.
5 Evaluation of Market Opportunities
6 Market Research
7 Marketing Information Systems.
8 Case Studies- Students on the Burning Marketing Topics
9 Demand forecasting
10 Market Potential Analysis
11 Consumer Buying Process & Organization Buying Process
12 Market Segmentation, Target Marketing, Positioning &
Differentiation
13 Class Project Work based on Pillars of Marketing.
14 Marketing Mix
15 Product Decisions- PLC
16 New Product Development
17 Distribution Decisions.
18 Promotion Decisions- IMC & Communication Tools
19 Case Presentations- on the Course Topics
20 Personal Selling & Sales Management.
21 Pricing Decisions.
22
23
24
 25
26

Subject Evaluation
Total Marks 100
Sr. No. Evaluation Components % Weight
1 Final Exam. (Should be 60%) 60
2 Mid Semester Exam 20
3
4
Total 100

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