Product Launch

Pulling It All Together

Tom Kuhr, VP Marketing & Product Management

Day Software
February, 2002

Product Launch Strategies February 2002 1

 Day - Overview

 Founded in Basel, Switzerland 1993

 Products developed from profitable customer
relationships
 Day Software Holding A.G - publicly traded in
Switzerland (SWX: DAYN)
 Dual headquarters –
Basel, Switzerland / Newport Beach, USA
 Focused on enterprise class software for large global
organizations
 110+ major global customers averaging billions of
dollars in sales (Sony, 6 Continents, TNT, SwissLife)
 30 system integration/channel partners, including “Big
5”
 Strong balance sheet including $30 million cash
 Debt free and growing rapidly

Product Launch Strategies February 2002 2

 Changes at Day

Multi-National >> Functional Organization

Services Provider >> Software Provider

Technology Driven >> Sales / Marketing Driven

Swiss / European oriented >> US Driven

Product Launch Strategies February 2002 3

Product Life Cycle: Concept

FOCUS

Understanding where you will be

before you’ve even started.

Product Launch Strategies February 2002 4

 Everyone has a “Herbie”

 Find out where your problem is

 Put it out in front, not in the back

 Have the entire company understand

and support the process
 Manage your Herbie

Product Launch Strategies February 2002 5

 Product Launch Strategy:
Get it out the door!

Product Definition & Creation

Product
Documentation
Launch
QA / Beta Training

Development Support

Technical Specs

Functional Specs

Market Req’s

Product Launch Strategies February 2002 6

 Product Launch Reality:
Everything has to work together

Business Analysts
Sales

“Long Lead” Press

Marketing

Short Lead Press

Training
Product
Product Definition & Creation
Launch
Support

Product Marketing Information

Upgrades

Product Launch Strategies February 2002 7

 Product Management is the Key

For continuous transfer of information

throughout the launch process

 Communication! Inside, Outside, All Over

 New Features / Enhancements
 Limitations, Opportunities
 Feature Prioritization, Triage
 Expeditor, Road Block Removal
 Expectation Management
 Maintains “road map”
 Feature information AND Benefits

Product Launch Strategies February 2002 8

 For Further Information

Tom Kuhr
tom.kuhr@day.com

Contact Day www.day.com

In Germany In Switzerland
T +49 89 490 590 T +41 1 226 98 98
F +49 89 490 595 99 F +41 1 226 98 97
de.info@day.com ch.info@day.com

In the United Kingdom In the Americas

T +44 (0) 20 7294 4400 T +1 949 644 2557 © Copyright 1993-2002 Day Management
F +44 (0) 20 7294 4429 F +1 949 644 5064 AG, Switzerland
uk.info@day.com us-info@day.com All rights reserved.
Day, Day Software, the Day logo, Communiqué,
Communiqué Unify, Communiqué Enterprise and
ContentBus are registered trademarks or service
In France and Italy In Asia / Pacific Rim marks, or are trademarks or service marks of Day
T +41 1 226 98 98 T +1 949 644 2557 Management AG or Day Software, Inc. in various
countries around the world.
F +41 1 226 98 97 F +1 949 644 5064
All other product names, company logos or marks
fr-info@day.com ap-info@day.com mentioned or used herein may be the trademarks or
it-info@day.com service marks of their respective owners.

Product Launch Strategies February 2002 9