HYUNDAI SELECTS COMPETE TO

DETERMINE THE RIGHT MARKETING

MIX TO MAXIMIZE VEHICLE
CAMPAIGNS
BOSTON, MA - June 27, 2005 - Compete, Inc., the leading predictive analytics firm, today
announced that Hyundai Motor America has selected Compete to provide insight into the online
research and shopping behavior of consumers and to assist in improving the efficiency of its
marketing expenditures. Hyundai cars and sport utility vehicles are distributed throughout the
United States by Hyundai Motor America and are sold and serviced by more than 665 Hyundai
dealerships nationwide.

"Hyundai looks to Compete to quantify in-market consumer behavior so that the company can
guide and enhance their marketing campaigns in real time," said Lincoln Merrihew, managing
director of Compete's Automotive Practice. "Hyundai can now make more timely and impactful
decisions on its advertising and incentive programs. This kind of insight is crucial to any
company looking to reach sales, profit and market share goals."

Compete provides Hyundai with a source of actionable insight into those consumers who are at a
critical point in their purchasing decision, enabling Hyundai to identify and reach target
customers in real time. The insights are presented within the context of the market overall, and
efforts by Hyundai and rivals to influence the market, including advertising and incentive spend.
Hyundai uses Compete as one source of information to best determine whether to increase
advertising spending or alter incentives for its products, on an ongoing basis, within the context
of the automotive economic climate.

"We have found Compete's insights into consumer behavior to be an invaluable addition to the
portfolio of tools we deploy to optimize our marketing mix," said John Krafcik, vice president of
product development and strategic planning. "Compete helps us to make informed decisions
about our marketing and conversion tools in real time, enhancing our bottom line results."