Brand Consciousness in India

Presented by Shivaranjini Shetty

Under the guidance of
Mrs. Sandhya Rao
INTRODUCTION
What is a Brand?
Brand is a name, term, sign, symbol, or design, or a
combination of them, intended to identify the goods
or services of one seller or group of sellers and to
differentiate them from those of competitors.
Need of brands.
Sellers can develop a sense of trust among the
consumers.
Emergence of new brands. Consumers have more
variety of products coming into the market satisfying
their needs.
Status factor – customers are ready to pay a high price.
India's 10 top brands
Nokia
Colgate
Lux
Lifebuoy
Dettol
Horlicks
Tata Salt
Pepsodent
Britannia
Reliance Mobile
Five top brands in India
NOKIA-Connecting people
Started its operation in 1995.
Nokia has one of the largest distribution network with
presence across 1,30,000 outlets.
India holds the distinction of being the second largest
market for the company globally.
Some first times for Nokia
1995 – First mobile phone call made in India on a
Nokia phone on a Nokia network.
2000 - First phone with Hindi menu (Nokia 3210).
2003 - First Made for India phone(Nokia 1100).
 COLGATE –No-1 brand recommended
by dentists
 The Company was incorporated on 23rd September
1937, as a private limited company.
 Colgate-Palmolive (India) Ltd. today has one of the
widest distribution networks in India.
The Company has grown to Rs. 1475 crores plus with
an outstanding record of enhancing value for its
strong shareholder base.
Colgate products-
Colgate toothpastes
Colgate toothpowder
Colgate toothbrushes
Whitening products
Colgate kids toothpaste
 -Aur Kya
Enjoys more than 17% market share in the premium
soaps market valued at Rs6, 000 crore.
First mass marketed toilet soap introduced in 1931.
It was positioned as a beauty soap in India, and HUL
has since used successful film actors of the time.
Products under Lux
Lux soaps
Lux Body wash
Lifebuoy was sold in India as early as 1895.
the largest selling soap brand in the world with sales of
Rs 5 bn and sold approximately 2 million soaps a day
(as on 2002.
Lifebuoy had a 21% market share in the overall soap
market and was a category leader in the carbolic soap
segment with a 95% market share.
Products under Lifebuoy
Lifebuoy Soap
Lifebuoy Handwash
Lifebuoy Shower Gel
Lifebuoy Clear skin
Dettol-Be 100% sure
Dettol Antiseptic Liquid Disinfectant is the name of
commercial liquid and solid antiseptic products
belonging to a household product line manufactured
by Reckitt Benckiser.
Dettol products-
Antiseptic liquid
Soaps
Liquid hand wash
Body wash
Shaving cream
Plasters
THANKYOU