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    Product - Gold Flake: Cigarette Owned by ITC and Wills & Scissors

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    Dinesh Ramrakhyani
    Gold Flake is a popular cigarette brand owned by ITC and Wills & Scissors Tobacco. It holds a prime place in the Indian economy as the largest selling cigarette brand. The document discusses the marketing mix of Gold Flake, including elements of the product itself like brand name and packaging, pricing strategy, distribution channels, and promotional strategy involving advertising.

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    Product - Gold Flake: Cigarette Owned by ITC and Wills & Scissors

    Uploaded by

    Dinesh Ramrakhyani
    9 views7 pages
    Gold Flake is a popular cigarette brand owned by ITC and Wills & Scissors Tobacco. It holds a prime place in the Indian economy as the largest selling cigarette brand. The document discusses the marketing mix of Gold Flake, including elements of the product itself like brand name and packaging, pricing strategy, distribution channels, and promotional strategy involving advertising.

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    Rural Dinsh03

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    Gold Flake is a popular cigarette brand owned by ITC and Wills & Scissors Tobacco. It holds a prime place in the Indian economy as the largest selling cigarette brand. The document discusses the marketing mix of Gold Flake, including elements of the product itself like brand name and packaging, pricing strategy, distribution channels, and promotional strategy involving advertising.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    9 views7 pages

    Product - Gold Flake: Cigarette Owned by ITC and Wills & Scissors

    Uploaded by

    Dinesh Ramrakhyani
    Gold Flake is a popular cigarette brand owned by ITC and Wills & Scissors Tobacco. It holds a prime place in the Indian economy as the largest selling cigarette brand. The document discusses the marketing mix of Gold Flake, including elements of the product itself like brand name and packaging, pricing strategy, distribution channels, and promotional strategy involving advertising.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 7

    PRODUCT - GOLD

    FLAKE

    Largest selling
    cigarette brand

    Owned by ITC
    and
    Wills & Scissors
    Tobacco Industry
    • Prime place in the Indian economy

    • Second largest producer

    • Favourable agro-climatic

    • Facing challenges
    Marketing Mix of Gold Flake
    Product
    • Brand name

    • Quality

    • Safety

    • Packaging

    • Accessories
    Price
    • Pricing strategy

    • Retail price

    • Volume pricing

    • Price flexibility
    Place

    • Distribution channels

    • Market coverage

    • Order processing

    • Transportation
    Promotion
    • Promotional strategy

    • Advertising

    • Marketing communications
    budget

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