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    Ankur Bhartia
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    This document compares the strengths, weaknesses, opportunities, and threats of Citibank and Bank of Maharashtra based on a SWOT analysis. Citibank has a global network and backing from Citigroup but suffers from a tarnished brand name focused on US clients. Bank of Maharashtra has a strong customer base and network in Maharashtra and Gujarat but carries a regional image and has high non-performing assets. Both banks have opportunities to expand into new markets and customer segments but face threats from changing market conditions and increased competition from other banks.

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    This document compares the strengths, weaknesses, opportunities, and threats of Citibank and Bank of Maharashtra based on a SWOT analysis. Citibank has a global network and backing from Citigroup but suffers from a tarnished brand name focused on US clients. Bank of Maharashtra has a strong customer base and network in Maharashtra and Gujarat but carries a regional image and has high non-performing assets. Both banks have opportunities to expand into new markets and customer segments but face threats from changing market conditions and increased competition from other banks.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    53 views2 pages

    SWOT ANALYSIS - Presentation

    Uploaded by

    Ankur Bhartia
    This document compares the strengths, weaknesses, opportunities, and threats of Citibank and Bank of Maharashtra based on a SWOT analysis. Citibank has a global network and backing from Citigroup but suffers from a tarnished brand name focused on US clients. Bank of Maharashtra has a strong customer base and network in Maharashtra and Gujarat but carries a regional image and has high non-performing assets. Both banks have opportunities to expand into new markets and customer segments but face threats from changing market conditions and increased competition from other banks.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 2

    SWOT ANALYSIS

    CITI BANK BANK OF MAHARASHTRA


    GLOBAL Network Strong customer base in Maharashtra,
    Strength Strong network in Maharashtra and
    Gujarat
    Backing of the Citigroup Adequate sanctioning powers of
    authorities internally
    Innovative product offering Large retail customer base (Low cost
    deposits from retail of BOM were
    highest upto last to last year i.e.2008)

    CITI BANK BANK OF MAHARASHTRA


    Tarnished brand name The name of the bank carries a regional
    Weakness image
    Online operations are geared No branches abroad
    towards US clients
    Branding problems Density of branches in Maharashtra
    alone is very high, non performing asset
    is very high
    SWOT ANALYSIS
    CITI BANK BANK OF MAHARASHTRA
    Opportunities Growth markets Acquisition of smaller private sector
    banks
    Chinese market Acquiring more government business
    such as pension and PPF
    Online presence More scope into Retail advances and
    Macro finances

    CITI BANK BANK OF MAHARASHTRA


    Foreign exchange fluctuations Reducing NPI (Net Profit Interest)
    Threats

    Market conditions Reducing Feebased income


    Regulatory forces Free entry of foreign banks after 2009

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