V Classification :-premuim water purifie

V Brand Image :- Established for Middle and upper income

group
V Functionality :- Solar and chargeble
V Styling :- Mix of copper and industrial Rubber.
V Safety:- Shock proof and automatic.
V Packaging
V Warranty:- 3yrs.
V Accessories and services:- free service during waranty .
V Differentiation
V Skimming Strategy

V Volume discount

V Early payment discount

V Manufacturer-Wholesaler-Retailer-Consumer
V Market Coverage- Exclusive Distribution
V Distribution Centres- Malls and Electronic
Shops
V Oder processing- Delivery within 2 days of the
order taken.
V Advertising ² role plays in malls

V Pamplets in Newspapers

V ´purify yourselfµ

V ´Apani Shudhata Apne Hathµ

V CSR activity for creating market reputation