A

PROJECT REPORT
ON

In partial fulfillment for the requirement of Principle of Management course in

the two year M.B.A. program, G.T.U.
SUBMITTED TO : Prof. Poonam Nair
SUBMITTED BY:
Maulik Patel [10072]

Pavan Shah [10088]

Rushi Shah [10090]

Gajender Gaur [10030]

Yogesh Bamania [10007]

SUBMITTED On: 30/10/2010

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 Preface

This project was conducted on the management function

“Staffing” in Rajka Design. The project stands on the rule of
staffing function in business. Such a project is an exposure to
working of business practically and one of the basic ingredients
of training should be an understanding basic role of the
professional manager and a team work.

Now, the technology is moving at a speed, where the rule of

business are written by the day. But the technology can’t take
space of human being. Human being are not machines. Then
start of working of staffing in organization.

We have put in our best effort to present the complete idea of

staffing, human resource,& presence of human being in the
organizations. The project project report is based on survey,
analysis of experience & past information.

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 Acknowledgement

“A student is always partial without the guidance of his/her

teacher”

Through acknowledgement, we express our sincere gratitude

towards N.R Institute of Business Management and every
member of our team who helped each other in the preparation of
this report, which has been a learning experience to us.

We are thankful to Prof. Poonam Nair for guiding and gave us

valuable suggestion & encouragement us to prepare our report
well.

We are glad to thanks to friends who have encouraged us well

during our entire report preparation.

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 Executive Summary

Rajka Design Ltd. was established in the year of

1986. Exciting, contemporary and full of freshness, the designs of
Rajka are at the same time modern and deeply rooted in
centuries old traditions of Indian craft. Building on traditional
textile skills of western India such as appliqu and embroidery,
Rajka presents a unique collection of hand crafted furnishings
and garments. Rajka pottery specializes in large hand made
terracotta pottery, again displaying the same blend of tradition
with contemporary design.

Rajshree Sarabhai, who founded the company

with her husband, two decades ago, leads the design team. To
her designing has come naturally. Her sense of pattern and
colour is both innovative and yet part of the traditions and
culture of western India. A very sensitive designer, with an
intrinsic sense of colour, Rajshree started using appliqu?,
embroidery and quilting in her designs. Being a nature lover and
photographer, she uses inspirations from nature in her work.

While most of its market is abroad, Rajka

products are also available through select shops in India and its
own outlets in Ahmedabad and Goa. Rajka’s first collection was
exported to The Conran Shop, UK. Rajka realized the need to
develop and interpret designs for particular clients and shops.
Rajka works closely with client in developing collections for a
particular look.

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 Rajka is well known for the range of Product they
provide, and also they are also reputed for maintaining business
relationship with the industry. Staffing practice of the company is
well oriented, starting from the recruitment they gives fair chance
to everyone from Engineering background to Commerce or
Management background. Selection process also fairly executed.
They also give proper training before commencement of job, so
they can understand their job in the way which management
want.

The company has always emphasized on the

continuous and consistent up gradation of manpower in order to
fully embrace the rapid changes in the textile industry. It has
always fostered a growth-oriented environment enabling all its
employees to fully realize their potential.

Rajka is Combination of different 20 small

business unit , so there are plenty of opportunities to explore the
talent. Rajka has various learning strategies like Neev, Udaan,
Shikhar which helps to build management capabilities to assist
and prepare high performing employees for the next level.

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 Index

No Particular Pg.no
1 Company Profile 7

2 Product Range 8
3 Reason to choose Rajka Design for Job 10

4 Staffing Function 11
5 HR Vision, Mission & Values 11

6 Staffing Process 13
7 Manpower Resourcing 15

8 Campus Summer Trainee 16

9 Recruitment & Selection 17

10 Training & Development 19

11 Job appraisal & other benefit 23

12 Findings & learning 24

13 Recommendation 25

14 Bibliography 26

COMPANY PROFILE

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BOARD OF DIRECTORS : Kartikey V. Sarabhai

Samvit K. Sarabhai

REGISTERED OFFICE: 705, Kaiwanna Building,

Aambawadi,

Ahmedabad .

HEAD OFFICE : Villa Fonseca,

33 Camp Sadar Bazar,

Ahmedabad-380 003

Departments & Heads

Marketing - Samvit Sarabhai [ International Marketing]

- Samuel Jani [ National Marketing]

Design - Rajshree Sarabhai

Store - Umesh Panchal

Export - Sunil Patel

Account - Kiran shah

Production - Vipul Patel [Furnishing]

Dharmesh Darji [Garment]

Purchase - Vanita Rathod

TOTAL TEXTILE SOLUTIONS

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 Customers today the world over, are looking at one-stop
shops that can fulfill all their needs. At Rajka, they offer fully finished
products that span various garment categories that has been made
possible by a seamless horizontal and vertical integration across
divisions. Their textile solutions encompass everything - from worsted
suiting to denim and shirting.

 Manufacturer of fine tailored formal suits, jackets and trousers.

 Capacity of 0.4 million suits, jackets and 2.5 million trousers

annually.

 Manufacturer of specialty ring denim, fashion & colour denim.

 Capacity of 80 million meters.

 Largest manufacturer of worsted suiting.

 Capacity of 35 million meters.

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 Manufacturer of high fashion jeanswear.
 Capacity of 3 million pairs of jeans per year.
 Integrated garment design, sewing and washing operations.

 Manufacturer of fine cotton and linen shirting fabric.

 Capacity of 11.5 million meters.

 Manufacturer of formal shirts.

 Capacity of 1.2 million shirts per year.

 Manufacturer of Outerwear fabric, Carded woollen shawls and

Blankets.
 Capacity of 2.5 million meters.

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Why Rajka ?
Rajka Group is one of the largest players in fabrics, designer
wear, denim, personal care, engineering files & tools,
prophylactics and air charter services in national and
international markets. All their plants are ISO certified,
leveraging on cutting-edge technology that adheres to the highest
quality parameters while also being environment friendly.

Craftsmanship, teamwork and professionalism have come

together at Rajka to weave tales of the finest Fabrics for over 24
years. Today, it has gained its market leadership position
primarily on the strength of its vast talent pool.

The company has always emphasized on the continuous and

consistent up gradation of manpower in order to fully embrace
the rapid changes in the textile industry. It has always fostered a
growth-oriented environment enabling all its employees to fully
realize their potential.

The Rajka name symbolizes quality, leadership and excellence

and as a company that has always stood for setting standards in
ethical business performance, innovations and services. With their
history of more than 24 years, they rely on their long-standing
reputation and loyal customer base. While they have mastered the
art of making quality fabrics, their objective is now on attaining a
significant global position in the textile and ready-made segment.

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 Staffing

HR Vision
"Rajka Design is the most desired Workplace for top talent"

HR Mission
They commit to the HR vision of making "Rajka Design is the
most Desired Workplace for top talent". They will strive to weave
in the core Rajka values namely Quality, Trust, Leadership, and
Excellence in all our actions & HR Processes so as to make every
complete man for Rajka.

HR Values
 Trust
 Quality
 Leadership
 Excellence

The name Rajka stands for Quality, Excellence, Leadership

and Trust. At Rajka, the extended families of employees strive
every minute of the day to bring these attributes to life in their
interactions, behavior and work.

They have endeavored to create a work place that is

characterized by warmth and inclusion. In Ahmedabad, their
oldest Textile Factory, there are employees who have dedicated
over 20 years of their working life to build this organization.
They will stand indebted to their contributions for a long time
to come.

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Within the same Group, their new businesses of Apparel and
Retail is very much in step with the younger, trendier and
vibrant ways of working, that is prevalent in that Industry.

The spirit of enterprise and an inherent tolerance of failures

have lead to a culture of innovation. Rajka has been able to
cater to the discerning Indian Consumer across a wide range
of choices in design and price points. This has been one
compelling reason for their sustained leadership in the
Industry for decades.

The feeling of Pride in the association is not restricted to

employees alone. Their Trade and business partners, who have
remained loyal to the Company for over 2 decades, stand
testimony to Rajka’s ability to nurture relationships. Fair and
transparent operating styles that are routed in Core values
and ethical behavior are the essence of the Rajka experience.

All this is enveloped in a fast growing performance culture that

is based on clearer performance norms, sharper
differentiations and better rewards and recognition for Key
talent. The collective aspiration is to extend its market
leadership to accomplish the vision "Rajka way of life" as well
as be a leader in the Talent charisma by emerging a Desirable
Place to Work for Top Talent.

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Staffing Process

Management Trainee Requirement

Advertisement / Campus Interview

Screening of Application

Selection
 Test
 GD
 Interviews
 Pre-employment Medical check up
 Reference check

Appointment as A Management Trainee

Induction and Orientation

Training

Performance Assessment

Conformation & Appointment Letter

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People Process
 Diverse opportunities
If you are a passionate explorer who possesses a
healthy disregard for boundaries, whether geographical,
physical or mental - THE RAJKA GROUP IS THE RIGHT
PLACE.
The Rajka group is a combination of 20 different Small
business units, hence there is plenty of opportunities to
explore across the group.

You can have your career in any of the following areas;

 Fashion
 I.T
 Aviation
 Engineering
 Legal & secretarial
 Branding
 Operations
 R&D
 Retail
 Finance/Accounts/Treasury
 Sales & Marketing
 Branded Services
 HR & IR
 Supply Chain & Logistic
 International Business

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Manpower Resourcing
 Internal Resourcing

The company first scouts for talent within the organization

to provide growth opportunities to its employees. This is
done by notifying vacancies internally. This practice helps in
managerial cross-functional exposure for career
development and learning.

 Talent from Campus

Rajka recruits young textile engineering graduates, textile

technologists, chartered accountants, fashion technologists
and MBA's only from some of India's leading Institutes. They
are then rigorously trained for a period of six month, during
which they are placed across different departments, before
being finally placed in their area of specialization. The
objective of the programme is to gauge the recruit's area of
expertise and then train them to independently shoulder
their responsibilities. A Mentoring program for new
inductees in the organization enables them to adapt
themselves to the organization.

 Lateral Recruitment
Market-skilled employees from other companies are
periodically inducted into the organization from time to
time. A combined force of existing talent and induction of
fresh blood helps the company to be competitive in the face
of increasing business complexities.

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Campus Summer Trainee
 Objective
To build up a talent pool for the final Management Trainee
recruitments.
To ensure that likely employees develop a better
understanding of the Rajka vision and the overall business.

 Recruitment
Summer Trainees will be recruited from the leading
business schools.
All selected Summer Trainees will be expected to join in the
first week of April/May (depending on the academic
calendar).

 Projects
All projects will serve the following purpose:
Enhance the overall business knowledge of the Summer
Trainees.
Enhance depth of knowledge in the same functional area in
which the Summer Trainee major.
Offer hands-on and challenging operational projects.

 Mentoring
During the course of the training period, each Summer
Trainee will be assigned a mentor, who might be a senior
executive in the organization or immediate supervisor of the
Summer Trainee.

 Assessment
All Summer Trainees will be assessed once they finished
there project by Department Head followed by personal
discussions by General Manager – Corporate HRD.
Particular review will be conduced for the project
undertaken by the Management Trainee.

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Types of Trainees
 Textile Engineering Graduates
 Textile Technology Graduates
 Textile Chemistry Graduates
 MBA’s – Marketing/Finance/HR/Exports
 Chartered Accountants
 NIFT Graduates
 Garment Manufacturing Technology Graduates
 Fashion Designing Graduates

Recruitment Process

Corporate HRD will assess the requirement of Trainees in

consultation with all Unit /Divisional Heads.

 Campus Recruitment
Trainees will be selected on All India basis through campus
interviews.
Corporate HRD and Divisional HRD will be responsible for
Recruitment by Campus Interviews or any other suitable
process.

 Final Interview
The panel for the Final Interview for Trainees shall consist
of Divisional Head , VP – HR and General Manager –
Corporate HRD.

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 Training of Trainees ( 6 months )
Classroom Training plan will be drawn for a period
of two weeks wherein all the Division/Unit Heads will
provide an overview of the Division/Unit as the case may be
and the functional heads will provide detailed information.
On the job training plan including rotation on various
jobs as well as locations shall be drawn in consultation with
the Division/Unit Heads.
A review of the training input will be conducted in
presence of Unit Head, Functional Heads and HR.

 Assessment of Management Trainee

All Management Trainees will be assessed once in a quarter
by Department Head followed by personal discussions by
General Manager – Corporate HRD. Particular review will be
conduced for the project undertaken by the Management
Trainee.

 Mentoring
During the course of the training period, each Management
Trainee will be assigned a mentor, who will be a senior
executive in the organization, but not the immediate
supervisor of the Management Trainee.

 Selection
On successful completion of training, the Management
Trainees/ Sr. Management Trainees will be absorbed in
various units in their areas of specialization after
assessment. Management Trainees/ Sr. Management
Trainees will be absorbed and confirmed as Assistant
Managers/Dy. Manager in the Assistant Manager’s Grade .

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Training & Development
Stimulated minds are learning minds that
contribute effectively to business. Corporate learning and
OD aspires to create a Learning Organization, a place where
people are high on job satisfaction resulting from
stimulating work environment and Learning Opportunities.
The Corporate Learning and OD team strives towards
attaining HR vision of making ‘Rajka the most desired
workplace for top talent.

Learning Strategy 2009-10

The Learning Strategy for 2009-10 has been divided into

three verticals – Neev, Udaan and Shikhar.

 Neev is a foundation program designed to provide basic

inputs on the Rajka Way of Life through Impressions
which is a learning intervention on Grooming and
Etiquette and Discover Rajka which is a detailed
Group Induction program.
 Udaan is a skill building learning intervention that will
provide inputs on critical soft skills required to deliver
great performance on the job like conducting meetings,
making presentations and developing analytical skills.
 Shikhar is a learning intervention to build managerial
capabilities to assist and prepare high performing
employees for the next level.

Several initiatives are organized to this end which

includes Discover Rajka which is a 90-day detailed
Group Induction program, Impressions which is a
learning intervention on Grooming and Etiquette,
analyzing developmental needs and training delivery
on various modules, both behavioral and functional.

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E-learning

Corporate Learning & OD has its own website and uses it to

disburse internal and external news, provide job related
information and to make relevant announcements. Rajka
Virtual University was launched through this Intranet Portal
to enhance our people’s skills and knowledge through a
basket of e-learning modules on various topics. Corporate
Learning & OD seeks different ways to deliver programs to
employees which are effective and time saving.

Talent Development

Managing a group of critical and high potential talent

differently is the key to managing talent in an organization.
The process of identifying and developing Top Talent needs
to be fair, transparent and acceptable in an organizational
culture. Corporate Learning & OD seeks to create and
implement a robust framework to manage this process, the
primary purpose being to create depth in leadership, fast
track high potential talent and built in robustness in the
leadership fabric of Rajka.

Organizational Development

OD is about change and growth. Corporate Learning and

OD team is engaged in anchoring the HR journey of ‘Making
Rajka the most desired workplace for Top Talent’. This,
though ambitious, is not impossible, if systematically done
with sharply defined objectives and clear milestones. There
will be several interventions required at different levels
across the Rajka in the next few years to get closer to this
Vision. Corporate Learning & OD team will design and
anchor these initiatives.

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Employee Engagement Initiatives

OD is Corporate Learning & OD is also accountable for

managing the employee engagement initiatives across the
company. This includes communication forums like CEO
Forum and Open houses with the Top Management and also
Festivities and celebrations.

Talent Management
Identifying talent, training and developing them are the pillars of
their talent management process. It enables managers to make
career moves, which leverage their strengths and focus on areas
of development as they prepare for leadership roles.
They use a combination of developmental assignments, in-house
training, coaching and participation in special project teams to
enable employees to continuously learn and develop.
Right Talent is retained with the best monetary benefits and
other benefits.

Employee Involvement
Rajka believes that employee involvement is the key to
continuous improvement, sound decision-making and developing
an open and transparent organization. Open forums provide
opportunities to employees to share their views regarding people
policies. This ensures a foundation of people centric policies. An
online HR Manual brings transparency in HR processes. Latent
creativity among organizational members is tapped through
initiatives like Kaizen, Quality Circles and Suggestion Schemes
in units.

The Rajka Interchange, a think-tank of the Co's top management

group, is an on-going initiative which harnesses the collective
views on business strategy and is one of the drivers of employee
involvement. Usage of the internal branding concept throughout

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 the Group also plays an important role in driving employee
involvement. They are proud of the fact that we are one of the
most empowered organizations in terms of decision making down
the line.

 Performance Management
At Rajka, an Performance Management System provides
opportunity for employees to explore their potential for
professional growth and personal development.

Good performers are promptly recognized and rewarded.

Developmental needs and future potential are established
through assessment centers and on-line testing . Feedback is
shared on an on-going basis and reward and recognition are
linked through measurement of Key Result areas .

 360-Degree Feedback System

A 360 Degree Feedback System provides senior managers with
valuable inputs through assessment from their colleagues,
subordinates and internal as well as external customers. This
enables the management to prepare their employee's individual
development plans by understanding their potential, interests
and goals.

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Job Appraisal & other Benefits
Whenever required job appraisal is given by
managers so they get some motivation to improve their work
and can get promotion. Wherever Rajka has created
industry and employment it has also provided educational,
housing, recreational and spiritual support systems for its
people. The company always strives to make employees feel
a part of the large Rajka family.

Benefits to Employees

 Employee Staff Quarters

 Guest House
 Rajka Products at Concessional rates
 Company Bus

Fun at WorK
Work there. Enjoyt there too!

If work becomes enjoyment, it doesn't stay work

anymore. It becomes a pleasurable endeavor that multiplies
energy.
At the Rajka Group, they see that their employees get
opportunities to connect with each other on a regular basis.
In fact, many of the events they organize are designed to
make the employees feel as much a part of the Group.
Their events range from all - day events like Sports day,
Traditional day, heart to heart session, outdoor picnics &
celebrating festivals. For senior management there is "Rajka
Interchange" which is conducted annually and a "CEO
Forum" which is conducted six times in a year.
Events organized for employees vary by companies and
location

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 Findings & Learning

This project added a great value to our knowledge. It

really gives practical idea about the management function. We
rally realize that , yes of course the bookish knowledge is
important but when you come to the real practice many bookish
idea tents to be outdated or not useful up to required extent.

When we started project we didn’t imagine that it will

going to be tough task to do, when it comes to get appointment
from a well known company to get information, is not easy.

But meeting with the official of the company is the best

part, we actually comes know that how the process goes, how
they conduct their function, what the behavior should we
maintain in organization.

This kind of project also enhance the ability to work in a

group. We also learn about some practical funda they use in their
staffing function ,particularly while recruitment & selection. All
and above the project puts us one step ahead in the learning of
management.

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 Recommendation
The organization itself running successfully , so it
means that their policy are really working. But there are always
chance of improvement , so on the following matter we like to
make some suggestion to the organization.

 They should give full freedom of participation even to the

bottom level of organization, they says they use 360 degree
Feedback system, but they should really take steps that
lower level employees actually takes participation.

 They should give proper guidance at the training while they

handover some project to them.

 Some of the product demand are very less in the market but
still company storing large inventory of that product, like
Woolen outwear, it should be produced & stored in the
month of September or near to that, so it can be released
before winter comes.

 Trainees are assessed only once in a quarter , if possible

management should assess them monthly so trainees
comes to know that they are on a right way or not.

Bibliography
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 For the preparation of project we took the help of
Mr.Sunil Patel who is an Export Manager over there, and Mr.
Samuel Jani who is Assistant Manager in Marketing Department.

Apart from this we have also get some information from their
official web site which is,

www.rajka.com

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