ASSIGNMENT ON

Product mix
SUBMITTED TO:
PROF.M. JAYAKAR

SUBIMITTED BY:
ROBIN VARGHESE
PGDM 1 SEM
REG. NO. – T-6145
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Length:

Depth:

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Product mix and product line

The product mix is the set of all the products that an organization offer is to its
customers. For instance, godrej offers durables, toiletries, securities, furniture etc. a
product mix consist of all the product mix lines and categories. It has a certain
characteristics features like product width, length, depth and consistency.

Width: this is the total number of product lines a company carries.

The length of the product mix is the total number of items in that mix.

the depth of product mix is the assortment of size colors and

radiations offered for each product in the product line.

Product Mix of Hindustan Unilever Limited (HUL)

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 Product Mix of Procter & Gamble (P&G)

Detergents Hair Care Food Beauty Other

products Products
Ariel Head & Iams Gillette Oral-B
Dawn Shoulders Pringles Olay Duracell
Gain Pantene
Tide Rejoice
Wella
Product Mix of Sony