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    Bhaba Sankar Kalita
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    Porter's Five Forces model is used to analyze competition within an industry. It examines five competitive forces that shape every industry: the threat of new entrants, the power of suppliers, the power of buyers, the threat of substitutes, and rivalry among existing competitors. The document analyzes the snack food industry in India using Porter's Five Forces framework to identify strengths, weaknesses, opportunities, and threats impacting companies operating in this space.

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    Porter's Five Forces model is used to analyze competition within an industry. It examines five competitive forces that shape every industry: the threat of new entrants, the power of suppliers, the power of buyers, the threat of substitutes, and rivalry among existing competitors. The document analyzes the snack food industry in India using Porter's Five Forces framework to identify strengths, weaknesses, opportunities, and threats impacting companies operating in this space.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    7 views2 pages

    New Microsoft Office Power Point Presentation

    Uploaded by

    Bhaba Sankar Kalita
    Porter's Five Forces model is used to analyze competition within an industry. It examines five competitive forces that shape every industry: the threat of new entrants, the power of suppliers, the power of buyers, the threat of substitutes, and rivalry among existing competitors. The document analyzes the snack food industry in India using Porter's Five Forces framework to identify strengths, weaknesses, opportunities, and threats impacting companies operating in this space.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 2

    Porter’s Five Forces

    Decrease in the supply of


    staples

    Surya Agro(Priya Gold


    Threat from snacks, Brand), Threat from ITC,
    Noodles, Regional and Bisk Firm,
    fast food, savors National Bakeries, Unibic Biscuits India
    Marie Biscuits in
    India

    Informed Customer
    SWOT ANALYSIS

    Strength Weakness
    • Brand Name • Lack of Innovation
    • Market Leadership • Slow Diversification
    • Many Successful Brands • Reactive Approach
    • Higher Market Penetration • Comparatively weak Distribution
    Channel

    Opportunities Threats
    • Per Capita Consumption is Less- • Younger generation attracted to fast
    enormous Scope food
    • Increase in Disposal Income • Substitute and New Entrance
    • Change in Lifestyle • Affordability and cultural preferences of
    • Opening of Global Market
    • Popularity of the concept of food value fresh foods
    among the Consumers • Higher packaging Cost

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