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    Service Marketing: Insurance Sector

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    rahul_lunkada
    The document discusses service marketing strategies for the insurance sector. It outlines how insurance companies segment customers into individuals, institutions, and trade. It also covers the common products offered, factors that influence pricing, distribution channels like agents and the internet, promotional strategies to increase demand, focus on efficient processes, roles of employees, and physical assets used to market the business.

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    Service Marketing: Insurance Sector

    Uploaded by

    rahul_lunkada
    6 views9 pages
    The document discusses service marketing strategies for the insurance sector. It outlines how insurance companies segment customers into individuals, institutions, and trade. It also covers the common products offered, factors that influence pricing, distribution channels like agents and the internet, promotional strategies to increase demand, focus on efficient processes, roles of employees, and physical assets used to market the business.

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    Sm Insurance

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    The document discusses service marketing strategies for the insurance sector. It outlines how insurance companies segment customers into individuals, institutions, and trade. It also covers the common products offered, factors that influence pricing, distribution channels like agents and the internet, promotional strategies to increase demand, focus on efficient processes, roles of employees, and physical assets used to market the business.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    6 views9 pages

    Service Marketing: Insurance Sector

    Uploaded by

    rahul_lunkada
    The document discusses service marketing strategies for the insurance sector. It outlines how insurance companies segment customers into individuals, institutions, and trade. It also covers the common products offered, factors that influence pricing, distribution channels like agents and the internet, promotional strategies to increase demand, focus on efficient processes, roles of employees, and physical assets used to market the business.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    of 9

    SERVICE MARKETING

    INSURANCE SECTOR
    • SEGMENTATION:

    • INDIVIDUALS
    • INSTITUTIONS
    • TRADE
    PRODUCT
    • LIFE
    • ACCIDENT
    • HEALTH
    • HOUSE
    • TRAVEL
    • PROPERTY
    • MARINE CARGO.
    • EG. NADA LAHILRI POLICY FOR ARTISTS
    ( UNITED INDIA INSURANCE)
    PRICE
    • PREMIUM
    • COMPETITION BASED
    • HIGH RISK HIGH PRICE
    • DEMAND BASED PRICE
    PLACE
    • CHANNEL OF DISTRIBUTION
    • AGENTS
    • EG. LIC AGENTS
    • ADVISORS
    • INTERNET
    • ADVERTISING
    • TELEMARKETING
    • BANCASSURANCE
    PROMOTION
    • SUPPLY EXCEEDS DEMAND
    • REDUCED PREMIUMS
    • DICOUNT
    • GIFT COUPONS
    • TIE UPS
    • EG. MARUTI & BAJAJ ALLIANZ
    PROCESS
    • SBI TIE UP WITH RRB
    • SHOULD BE CUSTOMER FRIENDLY
    • TIME SAVING
    PEOPLE
    • AGENTS
    • INSURANCE ADVISORS
    • ON COMISSION BASIS
    • UNIT MANAGER & TEAM
    PHYSICAL EVIDENCE
    • BUILDING
    • INFRASTRUCTURE
    • EQUIPMENT
    • AMBIENCE
    • CERTIFICATES
    • ACHIEVEMENTS & AWARDS DISPLAY

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