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PLANNING TO MANAGE YOUR NEXT CRISIS DECISIVELY AND EFFECTIVELY

The nature of a crisis

• two-by-two matrix
• low-probability / high-consequence events
Managing outcomes

• “management reflexes.”
• Effective risk-management planning
• most high-probability events
• low-probability situations
Ten steps to crisis management

• 1. The best defense is a good offence.


• 2. Tell me now.
• 3. Rally the team.
• 4. Identify and verify the issue.
• 5. The truth is easier to remember.
• 6. Appoint a champion.
• 7. Isolate and contain the problem.
• 8. Fix it.
• 9. Train all team members.
• 10. Congratulate the team.
Theory of “Deny, deny, deny”
Uncertainty Matrix
Top 10 Steps To Crisis Management

• 1. The Best Defense is a Good Offence


• 2. Tell Me Now
• 3. Rally the Team
• 4. Identify and Verify the Issue
• 5. The Truth is Easier to Remember
• 6. Appoint a Champion
• 7. Contain and Isolate the Issue
• 8. Fix it
• 9. Train All Team Members
• 10. Congratulate the Team

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