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CASE Presentation: By: Group 1
CASE Presentation: By: Group 1
By:
Group 1
GAURAV KUMAR
ROHIT KHANDELWAL
NANDINI
MANISH SHIVANI
DEEPTI JAIN
HISTORY
Founded by King C. Gillette in 1901 as a safety razor manufacturer at
Boston, Massachusetts
1st patented safety razor in 1904
Entered the India Market in 1984 in a JV with HOPE
Merged with Duracell (India) Pvt. Ltd. and Wilkinson Sword India Ltd.
Sold off to P&G in 2005
Famous for its shaving and personal care products
Also makes brands like Oral-B, Braun, Duracell batteries, Luxor and
Parker pens
GILLETTE WORLDWIDE MANUFACTURING
SUBSIDIARIES : -
UK
EUROPE ASIA
NORTH
AMERICA
SOUTH
AMERICA
AFRICA
AUSTRALIA
ORGANISATIONAL CHART
Gillette Company
SATIN floss
ULTRAFLOSS
ESSENTIAL FLOSS
SUPER FLOSS
ORTHODENTIC
TOOTHPASTE AND
MOUTH RINSE
PORTERS FIVE FORCES MODEL
Blades & Razors
Potential Entrants
Barrier to entry -
customer loyalty,
high set-up costs.
Substitutes
Electric razors - Gillette
already competitive (Braun).
Clever marketing - not
socially acceptable not to
shave.
Gillette vs. Schick
1) The Gillette Sensor: twin blades with spring-loaded action
2) The Gillette Sensor Excel: twin blades with micro-fins
3) The Gillette Mach3: THREE blades!
(Schick's falling behind, so they unveil the...)
4) The Schick XTreme3: three FLEXIBLE blades!
5) The Gillette Mach3 Turbo: three blades, TEN micro-fins, improved
lubrication!
(Schick fights back with the...)
6) Quattro: FOUR blades!
(Gillette retaliates with the...)
7) the Gillette MP3 Power: battery-powered three blades!
8) the Schick Quattro Power: four battery-powered blades!
(Gillette brings.)
9) the Gillette Fusion: freaking Five blades!!!!
(Before Schick can beat it to the punch...)
10) the Gillette Fusion Power: battery-powered five blades!!!!
Competition and Product
Men’s Product
Mach3 ($8.29)
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
THANK YOU..!!!
PRESENTED BY:
GROUP - 1