Globalization refers to the integration of regional economies, societies and cultures through global communication and trade networks. Glocalization combines globalization and localization, referring to individuals and groups who can think globally but act locally. The term emphasizes the human ability to bridge local and global scales of thinking and overcome bounded thinking, and has also been used to describe expat managers who are frequently global yet local due to traveling and switching homes.
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Globalization refers to the integration of regional economies, societies and cultures through global communication and trade networks. Glocalization combines globalization and localization, referring to individuals and groups who can think globally but act locally. The term emphasizes the human ability to bridge local and global scales of thinking and overcome bounded thinking, and has also been used to describe expat managers who are frequently global yet local due to traveling and switching homes.
Globalization refers to the integration of regional economies, societies and cultures through global communication and trade networks. Glocalization combines globalization and localization, referring to individuals and groups who can think globally but act locally. The term emphasizes the human ability to bridge local and global scales of thinking and overcome bounded thinking, and has also been used to describe expat managers who are frequently global yet local due to traveling and switching homes.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as DOCX, PDF, TXT or read online from Scribd
Globalization refers to the integration of regional economies, societies and cultures through global communication and trade networks. Glocalization combines globalization and localization, referring to individuals and groups who can think globally but act locally. The term emphasizes the human ability to bridge local and global scales of thinking and overcome bounded thinking, and has also been used to describe expat managers who are frequently global yet local due to traveling and switching homes.
Copyright:
Attribution Non-Commercial (BY-NC)
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Globalization (or globalisation) describes a process by which regional economies, societies, and cultures
have become integrated through a globe-spanning network of communication and trade.
Glocalisation (or glocalization) is a portmanteau word of globalization and localization. By definition,
the term “glocal” refers to the individual, group, division, unit, organisation, and community which is willing and able to “think globally and act locally.” The term has been used to show the human capacity to bridge scales (local and global) and to help overcome meso-scale, bounded, "little-box" thinking. 'Glocals' is a term often used to describe a new social class: expat managers who travel often and switch homes often, and are therefore both global and local.