Socanthro

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Globalization (or globalisation) describes a process by which regional economies, societies, and cultures

have become integrated through a globe-spanning network of communication and trade.

Glocalisation (or glocalization) is a portmanteau word of globalization and localization. By definition,


the term “glocal” refers to the individual, group, division, unit, organisation, and community which is
willing and able to “think globally and act locally.” The term has been used to show the human capacity
to bridge scales (local and global) and to help overcome meso-scale, bounded, "little-box" thinking.
'Glocals' is a term often used to describe a new social class: expat managers who travel often and switch
homes often, and are therefore both global and local.

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