(DCM 01)

M.Com. DEGREE EXAMINATION, DECEMBER 2009.

First Year

Paper I — PERSPECTIVES OF MANAGEMENT

Time : Three hours Maximum : 100 marks

SECTION A — (5  4 = 20 marks)

Answer any FIVE of the following.

1. (a) Process of Management.

°ÆæÿÓçßý×ý {ç³{MìüÄæý$.
(b) Concept of Planning.

{ç³×êãMæü ¿êÐèþ¯èþ.
(c) Linear Programming.

ΰÄæý$ÆŠÿ {´ù{V>Ñ$…VŠü.
(d) Board of Directors.

»ZÆŠÿz B‹œ yðþOÆæÿMæüzÆŠÿÞ.

(e) Training.
Õ„æü×ý.
(f) Leadership.
¯éÄæý$Mæü™èþÓ….
(g) Promotion.
糧ø¯èþ²†.
(h) Control.
°Äæý$…{™èþ×ý.
(i) Motivation.
{õ³Ææÿ×ý.
(j) Power.
A«¨M>ÆæÿÐèþ$$.
SECTION B — (4  10 = 40 marks)
Answer any FOUR of the following.
2. Discuss briefly the principles of Management.
 °ÆæÿÓçßý×ý çÜ*{™èþÐèþ$$˯èþ$ Mæü$Ïç³¢…V>
^èþÇa…^èþ$Ðèþ$$.
3. Define the concept of Plan and explain its significance.
{ç³×êãM> ¿êÐèþ¯èþ¯èþ$ °ÆæÿÓ_…_ §é° Äñý$$MæüP
{´ëÐèþ$$QÅ™èþ¯èþ$ {ÐéÄæý$$Ðèþ$$.
4. Enumerate the principles of organization.

°ÆæÿÓçßý×ý çÜ*{™èþÐèþ$$˯èþ$ {ÐéÄæý$$Ðèþ$$.

5. Write a note on Executive development programmes.

M>ÆæÿÅ°ÆæÿÓçßýMæü AÀÐèþ–¨® ç³£æþM>Ëò³O

JMæü ÐéÅçÜ… Æ>Äæý$…yìþ.
6. Explain the Management development programmes in India.

°ÆæÿÓçßý×ý AÀÐèþ–¨® ç³£æþM>Ë$ ™ðþË$µÐèþ$$.

7. What are the barriers to Communication?

{ç³ÝëÆ>°Mìü VæüË Ayæþz…Mæü$ÌôýÑ$sìý?

8. Discuss the state of Management development in India.

¿êÆæÿ™èþ§óþÔèý…ÌZ °ÆæÿÓçßý×ý AÀÐèþ–¨® íܦ†°

™ðþË$ç³#Ðèþ$$.
SECTION C — (2  20 = 40 marks)

Answer any TWO of the following.

9. Discuss the functions of Management.

°ÆæÿÓçßý×ý Ñ«§æþ$˯èþ$ ^èþÇa…^èþ$Ðèþ$$.

10. Highlight the features of Game Theory.

VóüÐŒþ$ ¡Ç Äñý$$MæüP Ë„æü×êÌôýÑ$sìý.

11. Distinguish between formal and informal organizations.

{MæüÐèþ$Ððþ$O¯èþ, {MæüÐèþ$Ðèþ$$M>°
ÐèþÅÐèþçܦ˯èþ$ Ñ¿ôý«¨…^èþ$Ðèþ$$.
12. What are the internal and external environmental forces?

A…™èþÆæÿY™èþ Ðèþ$ÇÄæý$$ ºíßýÆæÿY™èþ

ç³Æ>ÅÐèþÆæÿ×ý ÔèýMæü$¢Ë¯èþ$ ™ðþË$çç³#Ðèþ$$.
 (DCM 02)
M.Com. DEGREE EXAMINATION, DECEMBER 2009.

First Year
Paper II — BUSINESS ENVIRONMENT

Time : Three hours Maximum : 100 marks

SECTION A — (5  4 = 20 marks)

Answer any FIVE of the following.

1. (a) Legal Environment.

^èþrtç³ÆæÿÐðþ$O¯èþ ç³ÇçÜÆ>Ë$.
(b) Business Ethics.
ÐéÅ´ëÆæÿ ±†.
(c) Manufacturing sector.
´ëÇ{Ô>Ñ$Mæü Ææÿ…Væü….
(d) Small business.

_¯èþ² ÐéÅ´ëÆæÿÐèþ$$.
(e) Economic reforms.
BǦMæü çÜ…çÜPÆæÿ×ýË$.
(f) Foreign capital.

ѧóþÖ ò³r$tºyìþ.
(g) Privatisation.

[ò³OÐóþsîýMæüÆæÿ×ý.
(h) Industrial policy 1956.

1956 ´ëÇ{Ô>Ñ$Mæü Ñ«§é¯èþ….

SECTION B — (4  10 = 40 marks)

Answer any FOUR of the following.

2. Discuss the subject matter of economic environment.

BǦMæü ç³ÇçÜÆ>ËÌZ° Ðèþ$$QÅ ÑçÙÄæý*˯èþ$

^èþÇa…^èþ$Ðèþ$$.
3. Identify the importance of Business ethics in the promotion of economic growth.

BǦMæü Ðèþ–¨®° ò³…´÷…¨…^èþ$rÌZ ÐéÅ´ëÆæÿ ±†

{´ëÐèþ$$QÅ™èþ¯èþ$ ™ðþË$ç³#Ðèþ$$.
4. Explain the structural aspects of Indian Economy.

¿êÆæÿ™èþ BǦMæü ÐèþÅÐèþçܦ °Æ>Ã×ýÐèþ$$¯èþ$

™ðþË$ç³#Ðèþ$$.
5. Analyze the implications of technical environment in the present socio-cultural set
up.
{ç³çÜ$¢™èþ Ýë…ïœ$Mæü, Ýë…çÜP –†Mæü íܦ†ÌZ
Ýë…Móü†Mæü ç³ÇçÜÆ>Ë ç³ÆæÿÅÐèþÝë¯é°²
{ÐéÄæý$$Ðèþ$$.
6. Explain the objectives of 11th Five Year Plan.
11Ðèþ ç³…^èþÐèþÆæÿÛ {ç³×êãMæü «§óþÅÄæý*˯èþ$
™ðþË$ç³#Ðèþ$$.
7. Discuss the main features of Union Budget 2009.
2009 Ðèþ çÜ…‘‘ Móü…{§æþ ºyðþjsŒý Ë„æü×ê˯èþ$
™ðþË$ç³#Ðèþ$$.
8. Write a critical on latest Foreign Trade Policy.
¿êÆæÿ™èþ ѧóþÖ ÐéÅ´ëÆæÿ Ñ«§é¯é°²
ÑÐèþ$Ææÿدé™èþÃMæü…V> {ÐéÄæý$$Ðèþ$$.
SECTION C — (2  20 = 40 marks)
Answer any TWO questions.

9. What is the importance of Corporate Governance?

M>ÆøµÆóÿsŒý VæüÐèþÆðÿ²¯ŒþÞ Äñý$$MæüP

{´ëÐèþ$$QÅ™èþ¯èþ$ {ÐéÄæý$$Ðèþ$$.
10. Discuss the implications of Globalization, Liberalization and privatization.
{ç³ç³…`MæüÆæÿ×ý, çÜÆæÿäMæüÆæÿ×ý Ðèþ$ÇÄæý$$
[ò³OÐóþsîýMæüÆæÿ×ý Äñý$$MæüP
ç³ÆæÿÅÐèþÝë¯é˯èþ$ ^èþÇa…^èþ$Ðèþ$$.
11. Highlight the objectives of Monetary Policy.

{§æþÐèþÅ Ñ«§é¯èþ… Äñý$$MæüP «§óþÅÄæý*˯èþ$

™ðþË$ç³#Ðèþ$$.
12. Discuss the role of financial institutions in the context of economic reforms.

BǦMæü çÜ…çÜPÆæÿ×ýËÌZ Ñ™èþ¢ çÜ…çܦË

Äñý$$MæüP ´ë{™èþ¯èþ$ ^èþÇa…^èþ$Ðèþ$$.

——————
 (DCM 03)
M.Com. DEGREE EXAMINATION, DECEMBER 2009.

First Year
Paper III — MARKETING MANAGEMENT
Time : Three hours Maximum : 100 marks

Answer any FIVE of the following questions of

Which Q. No. 1 compulsory.
(5  20 = 100)

1. Write short notes on the following

(a) Define marketing.

Ðèþ*ÆðÿPsìý…VŠü¯èþ$ °ÆæÿÓ_…^èþ$Ðèþ$$.
(b) Selling Cost.

AÐèþ$ÃMæüç³# ÐèþÅÄæý*Ë$.
(c) Marketing Leader.

Ðèþ*ÆðÿPsìý…VŠü ¯éÄæý$Mæü$yæþ$.
(d) Psychological factors.

Ðèþ*¯èþíÜMæü M>ÆæÿM>Ë$.
(e) Price Line.

«§æþÆæÿ ÆóÿQ.
(f) Publicity.

{ç³^éÆæÿ….
(g) Product mix.

ÐèþçÜ$¢ Ñ{MæüÄæý$….
(h) Consumer Behaviour.

Ñ°Äñý*Væü§éÆæÿ$° {ç³ÐèþÆæÿ¢¯èþ.
2. ‘‘Is marketing a social responsibility”. Discuss.

‘‘Ðèþ*ÆðÿPr…VŠü Ýë…íœ$Mæü
»ê«§æþÅ™èþ”.^èþÇa…^èþ$Ðèþ$$.
3. Enumerate different marketing strategies.

ÑÑ«§æþ Ðèþ*ÆðÿPsìý…VŠü ÐèþNÅà˯èþ$

^èþÇa…^èþ$Ðèþ$$.
4. What are the responsibilities of marketing managers?

Ðèþ*ÆðÿPsìý…VŠü Ðóþ$¯óþfÆæÿÏ »ê«§æþÅ™èþ˯èþ$

™ðþË$ç³#Ðèþ$$.
5. Explain the impact of social psychological factors on consumer behavior.

Ñ°Äñý*Væü§éÆæÿ$° {ç³ÐèþÆæÿ¢¯èþò³O Ýë…íœ$Mæü,

Ðèþ*¯èþíÜMæü M>ÆæÿM>Ë {糿êÐé°² ™ðþË$ç³#Ðèþ$$.
6. Discuss the factors influencing pricing.

«§æþÆæÿË ÐèþNÅà°², «§æþÆæÿË Ñ«§é¯é˯èþ$

{糿êÑ™èþ… ^óþõÜ M>ÆæÿM>˯èþ$
^èþÇa…^èþ$Ðèþ$$.
7. What are the implications of product mix strategy?

ÐèþçÜ$¢ Ñ${ÔèýÐèþ$ ÐèþNÅçßý… Äñý$$MæüP

ç³ÆæÿÅÐèþÝë¯é˯èþ$ ™ðþË$ç³#Ðèþ$$.
8. Write a note on marketing research in India.

¿êÆæÿ™èþ§óþÔèý…ÌZ Ðèþ*ÆðÿPsìý…VŠü
ç³ÇÔZ«§æþ¯èþò³O JMæü ÐéÅçÜ… {ÐéÄæý$$Ðèþ$$.
9. Discuss the nature and scope of non-business organisations towards marketing.

Ðèþ*ÆðÿPsìý…VŠü ò³O ÐéÅ´ëÆæÿ Äôý$™èþÆæÿ

çÜ…çÜ¦Ë Äñý$$MæüP {糿êÐèþ… Ðèþ$ÇÄæý$$ Ðésìý
ç³Ç«§æþ$˯èþ$ ™ðþË$ç³#Ðèþ$$.

—————
 (DCM 05)

M.Com. DEGREE EXAMINATION, DECEMBER 2009.

First Year

Paper V — HUMAN RESOURCE MANAGEMENT

Time : Three hours Maximum : 100 marks

SECTION A — (5  4 = 20 marks)

Answer any FIVE of the following.

1. (a) Job Description.

E§øÅVæü ÐèþÆæÿ~¯èþ.
(b) Forecasting of demand of employees.
E§øÅVæü$Ë yìþÐèþ*…yŠþ A…^èþ¯é.
(c) Recruitment.
°Äæý*Ðèþ$Mæü….
(d) Incentives.
{´ù™éÞçßýM>Ë$.
(e) Absenteeism.
VðüOÆæÿ$àfÆæÿ$.
(f) Promotion.

糧ø¯èþ²†.
(g) Training.

Õ„æü×ý.
(h) Human Resource Planning.

Ðèþ*¯èþÐèþ Ðèþ¯èþÆæÿ$Ë {ç³×êãMæü.

(i) Communications.

{ç³ÝëÆ>Ë$.
(j) Compensation.

¯èþçÙtç³ÇàÆæÿ….
SECTION B — (4  10 = 40 marks)

Answer any FOUR of the following.

2. Explain the objectives of Human Resource Management.

 Ðèþ*¯èþÐèþÐèþ¯èþÆæÿ$Ë °ÆæÿÓçßý×ý
«§óþÅÄæý*˯èþ$ ™ðþË$ç³#Ðèþ$$.
3. Discuss different methods of job analysis.

E§øÅVæü ÑÔóýÏçÙ×ýÌZ° ÑÑ«§æþ 糧æþ®™èþ$˯èþ$

^èþÇa…^èþ$Ðèþ$$.
4. Analyse the forecasting techniques in Human Resources Planning.
Ðèþ*¯èþÐèþÐèþ¯èþÆæÿ$Ë {ç³×êãMæüÌZ ÑÑ«§æþ
A…^èþ¯é 糧æþ®™èþ$˯èþ$ ™ðþË$ç³#Ðèþ$$.
5. List out the steps involved in selection process.
G…í³Mæü {ç³{MìüÄæý$ÌZ° ÑÑ«§æþ A…Ô>˯èþ$
™ðþË$ç³#Ðèþ$$.
6. Analyse different Human Resource Management Programmes.
Ðèþ*¯èþÐèþ Ðèþ¯èþÆæÿ$Ë °ÆæÿÓçßý×ýÌZ° ÑÑ«§æþ
ç³£æþM>˯èþ$ {ÐéÄæý$$Ðèþ$$.
7. Discuss any two theories on motivation.
HÐðþO¯é Æðÿ…yæþ$ {õ³Ææÿ×ý íܧ鮅™é˯èþ$
^èþÇa…^èþ$Ðèþ$$.
8. Write an essay on Human Resource Development Practices in India.
¿êÆæÿ™èþ§óþÔèý…ÌZ Ðèþ*¯èþÐèþ Ðèþ¯èþÆæÿ$Ë
AÀÐèþ–¨® A^èþÆæÿ×ýËò³O JMæü ÐéÅçÜ…
{ÐéÄæý$$Ðèþ$$.
SECTION C — (2  20 = 40 marks)

Answer any TWO of the following

9. Highlight the importance of industrial relations.

M>ÇÃMæü çÜ…º…«§éË {´ëÐèþ$$QÅ™èþ¯èþ$
™ðþË$ç³#Ðèþ$$.
10. What are the recruitment practices in India?

¿êÆæÿ™èþ§óþÔèý…ÌZ °Äæý*Ðèþ$Mæü B^èþÆæÿ×ýË$

HÑ$sìý?
11. Explain different methods of Human Resource Development.

Ðèþ*¯èþÐèþ Ðèþ¯èþÆæÿ$Ë AÀÐèþ–¨®ÌZ° ÑÑ«§æþ

糧æþ®™èþ$˯èþ$ ™ðþË$ç³#Ðèþ$$.
12. Critically evaluate the training programmes in India.

Õ„æü×ê M>ÆæÿÅ{MæüÐèþ*˯èþ$ HÑ«§æþ…V>

ç³È„ìüÝë¢Æø ÑÐèþ$Ææÿدé™èþÃMæü…V>
{ÐéÄæý$$Ðèþ$$.

——————