The masthead is named ‘SLAM’ which The word SLAM is also considered to be huge in

connotes to one of the most common Basketball and therefore may be used as a title to
factors thought when talking about the express its quality.
sport of Basketball.

The main coverline ‘TROPIC

THUNDER’ is related to the NBA
The main image is covering the masthead
Basketball team ‘Oklahoma City
therefore meaning that it is an established
Thunder’. Again this magazine has
magazine and could be easily related to. The
figured who their main target
character in the main image is holding a
audience is and people could easily
basketball in his hand to express the genre
relate to this. A transparent effect has
that extra bit more.
also been used to focus more on the
main image.

The main image is a photograph of one of

the best performing NBA players of all time
‘Dwyane Wade’. Fans see this rising star as
a role model which assists the viewer in
picking this magazine off the shelf.

Puffs are on both sides of the main image to give an The use of the filled colours white and yellow in
‘equal format’ effect. The magazine layout is the writing contrasts well against each other and
organised neatly which helps it look sophisticated also against the grey background and black
and professional. masthead.
 ‘only in heat’ tries to convince the reader that it
is better than competitors as it includes
exclusive content that is only featured in ‘heat’
magazines.

The masthead is extremely large and is

in the colour red which relates to fire
and links up with the masthead title
The images used relate directly to the ‘heat’.
target market audience and the age
group.

Puffs at the side expresses that

the magazine would step out of
its comfort zone and include
tips as well as the latest gossip.

‘This week’s hottest celebrity news’. This

emphasises that it is completely up to date
and is also published weekly.

The main image links directly with

Bright colours are used to anchor the reader and also
connote to the title of the magazine.
the main coverline and is seen clearly
to again attract the viewer. The
character is using a indirect mode of
address which makes the
photography look like its done in real
time and unexpectedly.