GREEN COMPUTING

Ashutosh Dave
Navjot Singh
 What is Green Computing
• The positive (or least negative) relationship between
the physical computer and its impact to the
environments in which it moves from cradle to grave.

• The primary objective of such a program is to account

for the “triple bottom line” (People, Planet, Profit), an
expanded spectrum of values and criteria for
measuring organizational (and societal) success.
 History of Green Computing

•In 1992, the U.S. Environmental Protection Agency

launched Energy Star to promote energy-efficiency
in computers.

•The first success of green computing was the Sleep mode function

•Wipro became the first Indian company to launch

environment-friendly range of desktops and laptops,
compliant with RoHS
Steps along the green computing route

•Green Power generation

•Virtualization
•Power management
•Recycling
•Telecommuting
•Employing thin clients
•Data Center
Impact of Green Computing on Rankings
• Nokia (7.45)-- Scores top marks for leading competitors on toxic
phase out.
• Samsung (7.1)-- Holds second position for commitment to
reduce absolute emissions.
• Sony Ericsson (6.5 ) -- Up two places with better product energy
efficiency reporting.
• Dell (3.9 ) -- Stays at 13th place because of backtracking on
toxics phase out.
• HP (3.5) -- Is at 14th position and has no products on the market
free of toxic substances.
• Microsoft (2.5)-- Loses a point for a poor recycling policy but
stays in 15th position.
 Wipro
Wipro Limited, a leading player in Global IT and R&D services, is
committed towards environmental sustainability by minimizing
the usage of hazardous substances and chemicals which have
potential impact on the ecology. It has joined hands with WWF
India, one of the largest conservation organizations in the
country, to directly deal with issues of climate change, water
and waste management and biodiversity conservation.
Green Lighting Solutions
•Role of Lighting for GREEN buildings: 17% – 20% of the overall
building’s energy usage
• Optimize Energy Performance
o High efficiency light sources -
Compact Fluorescent Lamp, etc.
o Lighting controls

Green IT Solutions
• Applications
o e-Freight – An innovative application for the Air Cargo industry
that enables efficient, multi-format & paperless interaction
between Airlines, Freight Forwarder and Customs

•Emission Compliance Management System

o An application developed for manufacturing companies helps
them to control pollution & reduce carbon monoxide emissions
 Green Data Center Services
Steps to a Green data center:

– Reduce the physical number of servers through

blade servers and virtualization

– Reduce storage hardware

– Implement energy-efficient hardware such as multi core CPUs that

reduce redundant and external electronics and therefore save on energy

– Enable dynamic control of a server's internal fans that reduce the

energy needed when the air in the data center is cooler

– Liquid cooling of server racks can limit the amount of energy needed
to remove heat from the data center
 Conclusion
“Green Computing is on the radar screens of CIOs, but its not
primarily motivated by ecofriendlyness,” says Jim Noble, CIO of
Altria, parent company of Philip Morris and Kraft Foods.
“The primary motivation is technology’s cost”. The good news
for Mother Earth is that there are a lot of money-saving, eco-
friendly steps just waiting for IT executives to take