OBJECTIVE BEHIND THIS PROJECT

THE OBJECTIVE BEHIND THIS

PROJECT IS TO CREATE AN
ADVERTISING CAMPAIGN OF AN
PARTICULAR PRODUCT USING FOUR
MEDIAS SUCH AS INTERNET, RADIO
NEWSPAPER AND FLYER.
 PRODUCT

 SHINE-AN ALL PURPOSE

BEAUTIFYING CREAM,
MANUFACTURED & MARKETED BY
DIAMOND GROUP.
 SOMETHING ABOUT THE PRODUCT

 FOUNDED IN 2006 BY DIAMOND GROUP UNDER THE LEADERSHIP

OF NEHA TIBDEWALA.
 CREAM IS AN ALL PURPOSE BEAUTIFYING AGENT THAT HELPS TO
KEEP UR FACE CLEAN, CLEAR THUS PROVIDING ANTI-BACTERIAL &
ANTI ACNE PROTECTION.
 IT ALSO ACTS AS A DAILY USE SUNSCREEN LOTION WITH SPF 15.
 LIGHT WEIGHT, NON GREASY FORMULA THAT HYDRATES THE
SKIN &SPREADS EASILY LEAVING A MATTE FINISH ON THE FACE.
 RECOMODADED FOR DAILY USE.
 COMPLETELY HERBAL.
 RATE- 200/TUBE ; QUANTITY- 50 grams.
 PUNCH LINE:- GROW EVERYDAY. NATURALLY.
MARKETING STRATERGY

 CREATE U.S.P.
 DEFINE TARGET AUDIENCE.
 USE OF DIFFERENT MEDIA TO
AUDIENCE BASED ON THE TARGET
AUDIENCE.
WHAT IS U.S.P. ?

 U.S.P.- UNIQE SELLING POINT.

 THIS HELPS DIFFERENTIATE YOUR
PRODUCT FROM THAT OF THE
COMPETITOR.
 HELPS IN MAKING YOUR PRODUCT
A BRAND.
 TARGET AUDIENCE

 DEMOGRAPHIC:- AGE:- 15 TO 50 YEARS

GENDER:-FEMALE
UPPER MIDDLE CLASS ONWARDS
 PSYCHOGRAPHIC:- *BEAUTY CONCIOUS
*DESIRES IMPROVEMENT IN
CURRENT APPEARANCE.
*TENDS TOWARDS NATURAL
THERAPIES.
*STATUS CONCIOUS.
ADVERTISING CAMPAING

 NOW I WILL SHOW HOW WILL I

ADVERTISE MY PRODUCT SHINE
HERBAL CREAM IN FOUR
DIFFERENT WAYS.
1] NEWSPAPER
2] FLYER
3] RADIO
4] INTERNET
 SHINE
GLOW EVERYDAY. NATURALLY.

NOW, YOU CAN GET RID OF ALL FACE

PROBLEMS NATURALLY WITH SHINE ALL
PURPOSE HERBAL CREAM FROM DIAMOND
GROUP.
FOR FURTHER DETAILS:-
VISIT OUR WEBSITE-WWW.DIAMONDGRP.COM OR
CONTACT OUR TOLL FREE NO. FOR DISTRIBUTION
AND RETAIL ENQUIRY-1800 00123456
 SHINE
GLOW EVERYDAY. NATURALLY.

-CREAM IS AN ALL PURPOSE BEAUTIFYING

AGENT THAT HELPS TO KEEP UR FACE
CLEAN, CLEAR THUS PROVIDING ANTI-
BACTERIAL & ANTI ACNE PROTECTION.
- IT ALSO ACTS AS A DAILY USE SUNSCREEN
LOTION WITH SPF 15.
- LIGHT WEIGHT, NON GREASY FORMULA
THAT HYDRATES THE SKIN & SPREADS
EASILY LEAVING A MATTE FINISH ON THE
FACE.
-RECOMODADED FOR DAILY USE.
-COMPLETELY HERBAL.
INGREDIENTS:- DIFFERENT TYPES OF
HERBS.
USAGE DIRECTION:- MASSAGE ON FACE
UNTIL FULLY ABS-
ORBED, TWICE DAILY
RATE- Rs.200/TUBE ;
QUANTITY- 50 grams.
WHAT PRIZE WOULD YOU PAY FOR BEAUTY
Rs.10000,Rs.20000 OR Rs.40000 PER
MONTH ? WHAT ABOUT JUST Rs.200 AND
THAT TOO NATURALLY. YES IT IS
TRUE.NOW GET A GLOWING FACE
NATURALLY WITH SHINE.AN ALL PURPOSE
FACE BEAUTIFYING CREAM.FOR MORE
DETAIL VISIT OUR WEBSITE-
WWW.DIAMONDGRP.COM OR
CONTACT OUR TOLL FREE NO. FOR
DISTRIBUTION AND RETAIL ENQUIRY-
1800-00123456.
A SMALL ADD, IN A BOX SHOWING SOME
DIAMONDS SHINING IN THE BACKGROUND OF
THE BOX AND THEN THE NAME OF THE TUBE
EMERGIES FROM BETWEEN THE BOX. GIVING
OUR EMAIL ID & OUR TOLL FREE NO.

FLASHING ADDS WHICH COME IN BETWEEN ON OPENING

VARIOUS SITES SUCH AS MATRIMONIALS SITES.