BIRLA SUN LIFE INSURANCE

A Little About Birla Sun Life.

Established in 2000, Birla Sun Life Insurance Company Limited (BSLI)

is a joint venture between the Aditya Birla Group, a well known and
trusted name globally amongst Indian conglomerates and Sun Life
Financial Inc, leading international financial services organization from
Canada.

The local knowledge of the Aditya Birla Group combined with the
domain expertise of Sun Life Financial Inc., offers a formidable
protection for its customers’ future.

INTRODUCTION:

With an experience of over 9 years, BSLI has contributed significantly

to the growth and development of the life insurance industry in India
and currently ranks amongst the top 5 private life insurance
companies in the country.

A US $28 billion corporation, the Aditya Birla Group is in the league of

Fortune 500 worldwide. It is anchored by an extraordinary force of
100,000 employees, belonging to 25 different nationalities.
The group operates in 25 countries across six continents – truly
India's first multinational corporation.

Aditya Birla Group through Aditya Birla Financial Services Group

(ABFSG), has a strong presence across various financial services
verticals that include life insurance, fund management, distribution &
wealth management, security based lending, insurance broking,
private equity and retail broking.

The seven companies representing ABFSG are Birla Sun Life Insurance
Company, Birla Sun Life Asset Management Company, Aditya Birla
Money, Aditya Birla Finance, Birla Insurance Advisory & Broking
Services, Aditya Birla Capital Advisors and Apollo Sindhoori Capital
Investment.
INNOVATION:
Known for its innovation and creating industry benchmarks, BSLI has
several firsts to its credit.

It was the first Indian Insurance Company to introduce “Free Look

Period” and the same was made mandatory by IRDA for all other life
insurance companies. Additionally, BSLI pioneered the launch of Unit
Linked Life Insurance plans amongst the private players in India.

To establish credibility and further transparency, BSLI also enjoys the

prestige to be the originator of practice to disclose portfolio on monthly
basis.
These category development initiatives have helped BSLI be closer to
its policy holders’ expectations, which gets further accentuated by the
complete bouquet of insurance products (viz. pure term plan, life stage
products, health plan and retirement plan) that the company offers.

SETUP:

Add to this, the extensive reach through its network of 600 branches
and 1,75,000 empanelled advisors.

This impressive combination of domain expertise, product range,

reach and ears on ground, helped BSLI cover more than 2 million lives
since it commenced operations and establish a customer base spread
across more than 1500 towns and cities in India.

To ensure that our customers have an impeccable experience, BSLI

has ensured that it has lowest outstanding claims ratio of 0.00% for FY
2008-09.

Additionally, BSLI has the best Turn around Time according to LOMA
on all claims Parameters.

TURNOVER OF THE COMPANY:

 Such services are well supported by sound financials that the
Company has.

The AUM (Asset under Management) of BSLI stood at Rs.8165 crs as

on February 28, 2009.

While as on March 31, 2009, the company has a robust capital base
of Rs. 2000 crs.

. In FY 2008-09, the consolidated revenues of ABFSG from these

businesses crossed Rs. 4763 crores, registering a growth rate of 36%.

PRODUCTS AND POLICIES:

The products are divided into 4 main parts:
• Individual Solutions
• Group Solutions
• Rural Solutions
• NRI Solutions

And our further divided into sub parts and so on

Individual Solutions
• Protection Solutions
• Children’s future Solutions
• Wealth and Protection Solutions
• Health and Wellness Solutions

Group Solutions
• Protection Solutions
• Retirement Solutions

Rural Solutions
• BSLI Bima Dhan Sanchay
• BSLI Bima Suraksha Super
• BSLI Bima Kavach Yojana

NRI Solutions
• NRI Solutions