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    Outdoor Advertising: - Poster Panels - Painted Bulletins - Spectaculars - Sold in GRP Packages

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    satyasri1989
    This document summarizes various types of outdoor advertising such as poster panels, painted bulletins, and spectaculars that are sold in GRP packages. It discusses the pros and cons of outdoor advertising such as broad coverage but also short messages and wearout. Transit advertising options like inside cards, outside posters, and terminal posters are mentioned. The document also briefly outlines specialty promotional products, directory advertising options, and factors important for getting noticed.

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    Outdoor Advertising: - Poster Panels - Painted Bulletins - Spectaculars - Sold in GRP Packages

    Uploaded by

    satyasri1989
    7 views5 pages
    This document summarizes various types of outdoor advertising such as poster panels, painted bulletins, and spectaculars that are sold in GRP packages. It discusses the pros and cons of outdoor advertising such as broad coverage but also short messages and wearout. Transit advertising options like inside cards, outside posters, and terminal posters are mentioned. The document also briefly outlines specialty promotional products, directory advertising options, and factors important for getting noticed.

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    Outdoor

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    This document summarizes various types of outdoor advertising such as poster panels, painted bulletins, and spectaculars that are sold in GRP packages. It discusses the pros and cons of outdoor advertising such as broad coverage but also short messages and wearout. Transit advertising options like inside cards, outside posters, and terminal posters are mentioned. The document also briefly outlines specialty promotional products, directory advertising options, and factors important for getting noticed.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    7 views5 pages

    Outdoor Advertising: - Poster Panels - Painted Bulletins - Spectaculars - Sold in GRP Packages

    Uploaded by

    satyasri1989
    This document summarizes various types of outdoor advertising such as poster panels, painted bulletins, and spectaculars that are sold in GRP packages. It discusses the pros and cons of outdoor advertising such as broad coverage but also short messages and wearout. Transit advertising options like inside cards, outside posters, and terminal posters are mentioned. The document also briefly outlines specialty promotional products, directory advertising options, and factors important for getting noticed.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 5

    Outdoor Advertising

    • Poster panels
    – 8-sheet or 30-sheet
    • Painted bulletins
    – 14’ X 48’
    • Spectaculars
    • Sold in GRP packages
    Outdoor Pro’s and Con’s
    • Advantages • Disadvantages
    – Broad coverage – Waste coverage
    – Frequency – Short messages
    – Geographic flexibility – Wearout
    – Low CPM – Total cost
    – Creativity – Measurement (TAB)
    – Reminder – Image
    – Brand ID
    Transit advertising
    • Inside cards
    • Outside posters
    • Terminal/station posters

    • Ethics and outdoor


    – Wraps
    – “Sin” products
    Specialty/Promotional Products
    • Types of products • Frequency
    commonly used • Goodwill
    – Wearables • Best if relates to
    – Writing instruments product/situation
    – Desk items
    – Calendars
    – Bags
    Directory Advertising
    • Includes Yellow Pages
    • Directional advertising
    • Audiotex
    • Coupons
    • Internet
    • What is important in getting noticed?

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