SWOT ANALYSIS OF TATA

NANO
STRENGHTS
Brand name.
Set a benchmark –first innovation.
Cheapest and most compact car.
High fuel efficiency-22-26 kmpl.
Environment friendly car.
Less parking space required.
Present all over India-sales &service
Customer segment- elderly and women.
Experienced R&D team.
High capital structure.
The Nano has 21% more interior space and 8% smaller exterior when
compared with its rival.
Sales of M800 decreased by 20% and used cars by 30%.
WEAKNESS
Less boot space.
Not fit for hilly areas.
Poor engine cooling & increased heating.
Small tyres.
Delay in manufacturing.
Poor traction control.
More of plastic and less of steel used.
No modern facilities, fulfills only basic requirements.
OPPORTUNITIES
Most affordable price.
Exempted from electricity duty for its production.
Opportunity for small lower middle class families and
first time buyers.
High average speed-22kmpl
May replace auto- rikshaws.
Suitable in villages.
Requires less parking space.
Increase its presence world wide.
Traping used car market.
THREATS
Increasing material cost.
Increasing competition from Alto and 2nd hand cars.
Increasing insecurity due to poor engine resulting in
bursting.
Can not be used for long journey.
Easy susceptible to accidents.
STRATEGY
The production strategy-
 It gives only the basic facilities available in a car and
hence reduced cost.
 Provides all safety measures.
 It is environment friendly.
Pricing strategy- maximize current profits.
Promotional strategy-Have Fun, Pay Less, get more
with Tata Nano.
THANK YOU