Presented By:

Sunil kumar Panday

Sandeep Mohapatra
Chaudhary Perveen kumar
Kusum Rai
Ankit Purwar
Ashish Shrivastava
 History
• In 1924, Foundation of “Gebrüder Dassler Schuhfabrik”, by
Rudolf and Adolf(Adi) Dassler

• In 1948, Rudolf Dassler formed his own shoes company

called “Puma Schuhfabrik Rudolf Dassler”

• In 1948, introduction of the PUMA Atom,

PUMA’s first football shoe

• In 1986, became a public company,

listed on the Frankfurt Stock Exchange
 Puma Now
• Registered Office: Herzogenaurac
h, Germany.
• 12,204 employees
•

• Market products in more than 80

countries
• Outsourcing manufacturing
facilities in over 40 countries
• In 2009, approximately 66%, 27%
and 7% of its revenue came from
footwear, apparel, and accessories,
respectively
 Mission statement
• PUMA has long-term mission of
becoming the most desirable Sport
lifestyle company
 Brand Strategy
• Bringing distinctive designs and a global outlook by
blending influences of sport, lifestyle and fashion

• Maintaining vigilant watch over distribution channels

• Solid guidance and strict alertness for licensee

PUMA Stores
The PUMA Online Store
 Sport Fashion
• Alexander McQueen
• Ferrari
• 96 Hours
• Nuala
• Mihara
• Starck
SWOT Analysis
 Strengths
• Brand
• Product Ranges
• Design
– Footwear
– Puma Motorsport
 Weaknesses
• Price
• Young consumers only
• Too few stores
– No store in Oregon
• Outlet
– One at Woodburn
 Opportunities

• Open more stores !!!

(at least one in OREGON)
• Cooperate with more designers
• Licensing
• Consignment goods
 Threats
• Intratype Competition
– Nike
– Adidas
– Reebok

• Intertype Competition
–Watch
–Eyewear
 CONCLUSION

1) Entering fashion sector .

→ Puma become the most favored brand world wide.

2) Redefinition company structure lead to new image.

→Now able to compete with the market leaders.

3) Growing market share forecasts for 2010

PUMA PUMA LIMBO PUMA

Thank You For Your

Attention 